Taylor's Library

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Tiger beer : distinctly Asian, : unmistakably world class / Jacky Tai.

by Tai, Jacky, 1970-.

Publisher: Singapore : Marshall Cavendish Business, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82709597 TAI] (2).
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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Publisher: London ; New York : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HED] (1).
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.

by King, Stephen, 1931- | Lannon, Judie | Baskin, Merry | ebrary, Inc.

Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton.

by Sexton, Donald E, 1943-.

Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2008]Copyright date: ©2008Other title: Trump University branding one hundred and one | Trump University branding one hundred one.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 SEX 2008] (2).
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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, 1949-.

Edition: 2nd ed., Expanded ed.Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ROB 2005] (1).
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.

by Light, Larry | Kiddon, Joan, 1949-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIG 2009] (1).
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What is branding? / Matthew Healey.

by Healey, Matthew.

Publisher: Mies, Switzerland : RotoVision, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HEA 2008] (1).
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The rise of brands / Liz Moor.

by Moor, Liz.

Publisher: Oxford : Berg, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MOO 2007] (1).
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OBD : obsessive branding disorder : the business of illision and the illusion of business / Lucas Conley.

by Conley, Lucas.

Publisher: New York : BBS/Public Affairs, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CON 2008] (1).
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Brand management / Francesca Dall'Olmo Riley.

by Riley, Francesca Dall'Olmo.

Publisher: London : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA 2010] (3). In transit (1).
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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

by Chevalier, Michel, 1943- | Mazzalovo, Gerald.

Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CHE 2008] (1).
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What is branding? / Matthew Healey.

by Healey, Matthew.

Publisher: Singapore : Page One, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HEA 2008] (1).
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No cover image available
Understanding brands [videorecording]

by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia.

Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC [Call number: 658.827 UND 2010] (1).
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Brands and branding / Rita Clifton with Sameena Ahmad ... [et al.]

by Clifton, Rita | Ahmad, Sameena.

Edition: 2nd ed.Publisher: London : The Economist in association with Profile, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA 2009] (1).
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Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

by Kotler, Philip | Pfoertsch, Waldemar.

Publisher: Heildelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KOT 2010] (1).
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The vibe : the marketing handbook for every product, service, and industry / Gary Bertwistle.

by Bertwistle, Gary.

Publisher: Milton, Qld. : Wrightbooks, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BER 2010] (1).
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Big brand theory / [chief editor, Wang Shaoqiang]

by Wang, Shaoqiang.

Publisher: Singapore : Page One, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BIG 2011] (2).
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Brand-driven Innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.

by Abbing, Erik Roscam.

Publisher: Lausanne : AVA Pub., c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Darwin's brands : adapting for success / Anand Halve.

by Halve, Anand Bhaskar, 1955-.

Publisher: New Delhi, India ;Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HAL 2012] (2).
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