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The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions / John Grant.

by Grant, John, 1964-.

Publisher: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GRA] (1).
Branding your business [electronic resource] : promoting your business, attracting customers and standing out in the market place / James Hammond.

by Hammond, James, 1952- | ebrary, Inc.

Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

by Baskin, Jonathan Salem.

Publisher: Chichester : Wiley, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BAS] (1).
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato.

by Cato, Mac.

Publisher: Beverly, MA : Rockport, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CAT 2010] (1).
Understanding sponsored search : core elements of keyword advertising / Jim Jansen.

by Jansen, Bernard J.

Publisher: Cambridge : Cambridge University Press, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 JAN 2011] (1).
Tribal marketing, tribal branding [electronic resource] : brand co-creation and the future of marketing / by Brendan Richardson.

by Richardson, Brendan.

Publisher: New York : Palgrave Macmillan, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.

by Choi, Tsan-Ming [editor.].

Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
The connected customer : the changing nature of consumer and business markets / edited by Stefan Wuyts ... [et al.]

by Wuyts, Stefan.

Publisher: New York, N.Y. : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON 2010] (1).