Taylor's Library

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Brands: meaning and value in media culture / Adam Arvidsson.

by Arvidsson, Adam.

Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 ARV] (1).
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The thank you economy / Gary Vaynerchuk.

by Vaynerchuk, Gary.

Publisher: New York : Harper Business, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 VAY 2011] (1).
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Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.

by Brennan, Bernie | Schafer, Lori.

Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 BRE 2010] (2).
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The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson.

by Mathieson, Rick | ebrary, Inc.

Publisher: New York : American Management Association, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein.

by Hastings, Hunter.

Publisher: Upper Saddle River, N.J. : Wharton School Pub, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HAS] (1).
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.

by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.].

Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
101 ways to successfully market yourself / Jason Miletsky.

by Miletsky, Jason I.

Publisher: Boston, MA ; Australia : Course Technology/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MIL 2010] (1).
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Mobile magic : the saatchi and saatchi guide to mobile marketing / Tom Eslinger.

by Eslinger, Tom.

Publisher: Hoboken, New Jersey : John Wiley & Sons, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 ESL 2014] (1).
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Free marketing : 101 low and no-cost ways to grow your business, online and off / Jim Cockrum.

by Cockrum, Jim, 1969-.

Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 COC 2011] (1).
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (and other social networks) / Dave Kerpen.

by Kerpen, Dave.

Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 KER 2011] (1).
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.

by Moffitt, Sean | Dover, Mike.

Publisher: New York, N.Y. : McGraw-Hill, c2011Other title: Wiki brands.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MOF 2011] (1).
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Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport.

by Rappaport, Stephen D, 1952-.

Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 RAP 2011] (1).
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The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].

by Holloman, Christer | Adeyeri, Eb.

Publisher: Chichester, West Sussex: John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 HOL 2012] (1).
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos, Jr., B. J. Emerson.

by Amos, James | Emerson, B. J.

Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 AMO 2013] (1).
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The ad-free brand : secrets to building successful brands in a digital world / Chris Grams.

by Grams, Chris.

Publisher: Indianapolis, Ind. : QUE Pub., c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GRA 2012] (1).
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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

by Dall'Olmo Riley, Francesca [editor.] | Singh, Jaywant [editor.] | Blankson, Charles [editor.] | Taylor & Francis Group [provider.].

Publisher: Abingdon, Oxon : Routledge, 2016Distributor: London : Taylor & Francis Group, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

by Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant.

Edition: First edition.Publisher: New York : Routledge, 2016Other title: Companion to contemporary brand management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.

by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 726.209561] (1).