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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor.
by Singh, Amandeep, 1982- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2022]
(2).
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
(1).
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Digital marketing all-in-one / by Stephanie Diamond.
by Diamond, Stephanie [author.]. Publisher: Hoboken, New Jersey : For Dummies, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.
by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.]. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 DIG 2020]
(1).
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Digital marketing fundamentals : from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.
by Visser, Marjolein (Marketing executive) [author.] | Sikkenga, Berend [author.] | Berry, Mike, 1958- [author.]. Edition: Second edition.Publisher: Netherlands : Noordhoff Uitgevers bv, Groningen/Utrecht, 2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 VIS 2022]
(1).
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Principles of marketing for a digital age / Tracy L. Tuten.
by Tuten, Tracy L, 1967- [author.]. Edition: 2nd edition.Publisher: Los Angeles : SAGE, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TUT 2024]
(2).
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Edition: Third edition.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Digital marketing fundamentals / Marjolein Visser, Berend Sikkenga, Mike Berry.
by Visser, Marjolein [author.]. Edition: Second edition.Publisher: Groningen : Noordhoff, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Kotler marketing strategy in the digital age / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.
by Cao, Tiger [author.] | Kotler, Milton [author.] | Wang, Sam [author.] | Qiao, Collen [author.] | Zhang, Yuheng (Translator) [translator.]. Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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eMarketing : digital marketing strategy / Raymond Frost, Alexa K. Fox and Terry M. Daugherty.
by Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.] | Daugherty, Terry, 1971- [author.] | Strauss, Judy. E-marketing. Edition: Ninth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2023]
(1).
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.]. Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2023]
(1).
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze [and three others].
by Heinze, Aleksej [editor.]. Edition: Second edition.Publisher: London ; New York, New York : Routledge, [2020]Copyright date: 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
(1).
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Social media marketing for business : scaling an integrated social media strategy across your organization / Andrew Jenkins.
by Jenkins, Andrew (Social media consultant) [author.]. Publisher: London ; New York, NY : Kogan Page, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Contemporary approaches of digital marketing and the role of machine intelligence / Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors.
by Kazi, Baha Uddin [editor.] | Shaikh, Md Sadeque Imam [editor.] | Munna, Afzal Sayed [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.84]
(1).
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Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.
by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 726.209561]
(1).
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Marketing and advertising in the online-to-offline (O2O) world / Hesham Dinana, editor.
by Dinana, Hesham, 1964- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 381]
(1).
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Influencer marketing applications within the metaverse / edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir.
by Bansal, Rohit, 1982- [editor.] | Qalati, Sikandar Ali, 1986- [editor.] | Chakir, Aziza, 1984- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
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