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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor.

by Singh, Amandeep, 1982- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2022] (2).
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.872] (1).
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Digital marketing all-in-one / by Stephanie Diamond.

by Diamond, Stephanie [author.].

Publisher: Hoboken, New Jersey : For Dummies, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.

by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.].

Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 DIG 2020] (1).
Digital marketing fundamentals : from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.

by Visser, Marjolein (Marketing executive) [author.] | Sikkenga, Berend [author.] | Berry, Mike, 1958- [author.].

Edition: Second edition.Publisher: Netherlands : Noordhoff Uitgevers bv, Groningen/Utrecht, 2022Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 VIS 2022] (1).
Principles of marketing for a digital age / Tracy L. Tuten.

by Tuten, Tracy L, 1967- [author.].

Edition: 2nd edition.Publisher: Los Angeles : SAGE, [2024]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TUT 2024] (2).
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

by Kingsnorth, Simon [author.].

Edition: Third edition.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Digital marketing fundamentals / Marjolein Visser, Berend Sikkenga, Mike Berry.

by Visser, Marjolein [author.].

Edition: Second edition.Publisher: Groningen : Noordhoff, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Kotler marketing strategy in the digital age / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.

by Cao, Tiger [author.] | Kotler, Milton [author.] | Wang, Sam [author.] | Qiao, Collen [author.] | Zhang, Yuheng (Translator) [translator.].

Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
eMarketing : digital marketing strategy / Raymond Frost, Alexa K. Fox and Terry M. Daugherty.

by Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.] | Daugherty, Terry, 1971- [author.] | Strauss, Judy. E-marketing.

Edition: Ninth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STR 2023] (1).
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.].

Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2023] (1).
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze [and three others].

by Heinze, Aleksej [editor.].

Edition: Second edition.Publisher: London ; New York, New York : Routledge, [2020]Copyright date: 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.872] (1).
Social media marketing for business : scaling an integrated social media strategy across your organization / Andrew Jenkins.

by Jenkins, Andrew (Social media consultant) [author.].

Publisher: London ; New York, NY : Kogan Page, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Contemporary approaches of digital marketing and the role of machine intelligence / Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors.

by Kazi, Baha Uddin [editor.] | Shaikh, Md Sadeque Imam [editor.] | Munna, Afzal Sayed [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.84] (1).
Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.

by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 726.209561] (1).
Marketing and advertising in the online-to-offline (O2O) world / Hesham Dinana, editor.

by Dinana, Hesham, 1964- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 381] (1).
Influencer marketing applications within the metaverse / edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir.

by Bansal, Rohit, 1982- [editor.] | Qalati, Sikandar Ali, 1986- [editor.] | Chakir, Aziza, 1984- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).