|
|
|
Applications of neuromarketing in the metaverse / edited by Monika Gupta, Kumar Shalender, Babita Singla, Nripendra Singh.
by Gupta, Monika [editor.] | Shalender, Kumar, 1984- [editor.] | Singla, Babita, 1988- [editor.] | Singh, Nripendra, 1975- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8001/9]
(1).
|
|
|
|
Global business : competitiveness and sustainability / Riad A. Ajami and G. Jason Goddard.
by Ajami, Riad A [author.] | Goddard, G. Jason [author.]. Edition: First edition.Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
|
|
|
|
Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.
by Miller, Thomas W [author.]. Publisher: Old Tappan, New Jersey : Pearson Education, [2015]Other title: Modeling techniques in predictive analytics with R and Python.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
|
|
|
|
Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.
by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]. Edition: Fifteenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2023]Availability: No items available Checked out (1).
|
|
|
|
Exploring niche tourism business models, marketing, and consumer experience / Maria Ant�onia Rodrigues, Maria Am�elia Carvalho, editors.
by Carvalho, Maria Am�elia [editor.] | Rodriguess, Maria Ant�onia [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
(1).
|
|
|
|
Inclusive community development through tourism and hospitality practices / edited by Vipin Nadda, Faithfull Gonzo, Ravinder Nath Batta, Amit Sharma.
by Nadda, Vipin, 1970- [editor.] | Gonzo, Faithfull, 1974- [editor.] | Batta, Ravinder Nath [editor.] | Sharma, Amit, 1978- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
(1).
|
|
|
|
Global perspectives on strategic storytelling in destination marketing / Ana Cl�audia Campos, Sofia Almeida, editor.
by Campos, Ana Claudia, 1966- [editor.] | Almeida, Sofia, 1977- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
(1).
|
|
|
|
New governance and management in touristic destinations / Marco Valeri, editor.
by Valeri, Marco [editor] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
(1).
|
|
|
|
Handbook of research on resident and tourist perspectives on travel destinations / Patr�icia Pinto and Manuela Guerreiro, editors.
by Pinto, Patr�icia, 1970- [editor.] | Guerreiro, Manuela, 1970- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
(1).
|
|
|
|
Strategic business models to support demand, supply, and destination management in the tourism and hospitality industry / Luisa Cagica Carvalho, Lurdes Calisto, and Nuno Gustavo, editors.
by Carvalho, Luisa Cagica, 1970- [editor.] | Calisto, Lurdes, 1965- [editor.] | Gustavo, Nuno, 1978- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/4]
(1).
|
|
|
|
Contemporary approaches of digital marketing and the role of machine intelligence / Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors.
by Kazi, Baha Uddin [editor.] | Shaikh, Md Sadeque Imam [editor.] | Munna, Afzal Sayed [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.84]
(1).
|
|
|
|
Marketing and advertising in the online-to-offline (O2O) world / Hesham Dinana, editor.
by Dinana, Hesham, 1964- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 381]
(1).
|
|
|
|
Optimizing digital solutions for hyper-personalization in tourism and hospitality / Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor.
by Belo, Miguel [editor.] | Carvalho, Lu�isa Cagica [editor.] | Pronto, Joao Miguel [editor.] | Gustavo, Nuno [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2022]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.28555]
(1).
|
|
|
|
Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.
by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 726.209561]
(1).
|
|
|
|
Promoting organizational performance through 5G and agile marketing / Jos�e Duarte Santos, Bruno Miguel Sousa.
by Santos, Jose Duarte, 1966- [editor.] | Sousa, Bruno Miguel [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.3/14]
(1).
|
|
|
|
Impact of ICTs on event management and marketing / Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz, [editors]
by Birdir, Kemal [editor.] | Birdir, Sevda, 1969- [editor.] | Dalgiç, Ali, 1987- [editor.] | Toksoz, Derya, 1990- [editor.]. Publisher: Hershey, PA : Business Science Reference, [2021]Availability: Items available for reference: Taylor's Library-TU
[Call number: 394.2 IMP 2021]
(1).
|
