Taylor's Library

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CIM study text : professional post-graduate diploma in marketing. [Paper 10]. Strategic marketing decisions.

by Chartered Institute of Marketing.

Edition: [1st ed.]Publisher: London : BPP Professional Education, 2004Other title: Strategic marketing decisions..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CIM] (1).
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CIM study text : professional post-graduate diploma in marketing. [Paper 11]. Managing marketing performance.

by Chartered Institute of Marketing.

Edition: [1st ed.]Publisher: London : BPP Professional Education, 2004Other title: Managing marketing performance..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CIM] (1).
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Copywriting : successful writing for design, advertising, and marketing / Mark Shaw.

by Shaw, Mark, 1965-.

Publisher: London : Laurence King Publishing, 2012Availability: Items available for loan: Taylor's Library-TC [Call number: 659.132 SHA 2012] (1).
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Essentials of marketing / Frances Brassington and Stephen Pettitt.

by Brassington, Frances | Pettitt, Stephen.

Publisher: Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRA] (1).
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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, John W. (John Walker).

Edition: 5th ed.Publisher: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.

by Murphy, Patrick E, 1948- | Laczniak, Eugene R.

Edition: 1st ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 174.4 MAR] (2).
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Driving traffic to your website [videorecording] : Best practices for your website / presented by Ulla McGee.

by McGee, Ulla | Stanford Video Media Group | Kantola Productions.

Publisher: Mill Valley, CA : Kantola Productions : Stanford Video, c2003Other title: Best practices for your website..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800285 DRI] (1).
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Marketing : an introduction / Philip Kotler and Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: Fourth edition, international editionPublisher: Upper Saddle River, N. J. : Prentice Hall, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (5).
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Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results / Jeremy Wright.

by Wright, Jeremy.

Publisher: N.Y. : McGraw-Hill, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 WRI] (1).
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The marketing plan / William A. Cohen.

by Cohen, William A, 1937-.

Edition: 5th ed.Publisher: Hoboken, NJ : J. Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 COH] (1).
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Qualitative marketing research / David Carson ... [et al.]

by Carson, David, 1947-.

Publisher: London : SAGE, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 QUA] (3).
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The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more / Kipp Bodnar and Jeffrey L. Cohen.

by Bodnar, Kipp, 1982- | Cohen, Jeffrey L, 1965-.

Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 BOD 2012] (1).
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The best of branding : best practices in corporate branding / James R. Gregory

by Gregory, James R.

Publisher: New York : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GRE] (1).
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Principles of marketing / Frances Brassington, Stephen Pettitt.

by Brassington, Frances | Pettitt, Stephen.

Edition: 4th ed.Publisher: New York : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRA] (4).
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Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi.

by Bruhn, Manfred | Georgi, Dominck.

Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BRU] (1).
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Marketing and property people / Owen A. Bevan.

by Bevan, Owen A, 1943-.

Publisher: Basingstoke, Hampshire : Macmillan, 1991Availability: Items available for loan: Taylor's Library-TU [Call number: 333.330688 BEV 1991] (1).
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Principles and practice of marketing / David Jobber.

by Jobber, David, 1947-.

Edition: Fourth editionPublisher: New York : McGraw-Hill Higher Education, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB] (3).
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Connect : how to use data and digital marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.

by Petersen, Lars Birkholm | Person, Ron, 1948- | Nash, Christopher.

Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 PET 2014] (1).
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Content is king : writing and editing online / David Mill.

by Mill, David.

Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2005Availability: Items available for loan: TC External Storage [Call number: 808.0202854678 MIL] (1).
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