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Guerrilla marketing goes green [electronic resource] : winning strategies to improve your profits and your planet / Jay Conrad Levinson and Shel Horowitz.
by Levinson, Jay Conrad | Horowitz, Shel. Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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The new rules of marketing and PR [electronic resource] : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.
by Scott, David Meerman. Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley, c2010Other title: New rules of marketing and public relations.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.
by Ryan, Damian | Jones, Calvin. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.
by Cuno, Steve, 1954-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Gimme! [electronic resource] : the human nature of successful marketing / John Hallward.
by Hallward, John, 1961-. Publisher: Hoboken, N.J. : John Wiley, c2007Other title: Human nature of successful marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Motivational marketing [electronic resource] : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / Robert Imbriale.
by Imbriale, Robert. Publisher: Hoboken, N.J. : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/342]
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Truth [electronic resource] : new rules for marketing in a skeptical world / Lynn Upshaw.
by Upshaw, Lynn B, 1947-. Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
by Neves, Marcos Fava | Castro, Luciano Thomé e | Cônsoli, Matheus Alberto. Publisher: New York : Routledge, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Game-based marketing [electronic resource] : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder.
by Zichermann, Gabe, 1974- | Linder, Joselin. Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/12]
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Bitcoin and mobile payments : constructing a European Union framework / Gabriella Gimigliano, Editor.
by Gimigliano, Gabriella. Publisher: [Basingstoke] : Palgrave Macmillan, [2016]Copyright date: ©2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 332.17]
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Constructing the persuasive portfolio : the only primer you'll ever need / Margaret Fletcher.
by Fletcher, Margaret, 1969-. Publisher: New York : Routledge, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 720.2]
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Marketing your small business for dummies [electronic resource] / Carolyn Tate.
by Tate, Carolyn. Edition: Australian & New Zealand ed.Publisher: Milton, Qld. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.6/42]
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Principles of marketing management [electronic resource] / Trinidad Bishop.
by Bishop, Trinidad. Edition: 1st ed.Publisher: Delhi : Orange Apple, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
by Proulx, Mike | Shepatin, Stacey. Publisher: Hoboken, N.J. : John Wiley, 2012Other title: Social television.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.02854678]
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Online advertising and promotion [electronic resource] : modern technologies for marketing / by Payam Hanafizadeh and Mehdi Behboudi.
by Hanafizadeh, Payam, 1974- | Behboudi, Mehdi, 1983-. Publisher: Hershey, PA : Business Science Reference, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.14/4]
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The social media handbook for financial advisors [electronic resource] : how to use Facebook, Twitter, and LinkedIn to build and grow your business / Matthew Halloran and Crystal Thies.
by Halloran, Matthew | Thies, Crystal. Publisher: Hoboken, N.J. : John Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 332.6068/8]
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Sustainable marketing of cultural and heritage tourism [electronic resource] / Deepack Chhabra.
by Chhabra, Deepack, 1963- | ebrary, Inc. Publisher: Abingdon, Oxon, England ; New York : Routledge, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/8]
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Media strategies for marketing places in crisis [electronic resource] : improving the image of cities, countries, and tourist destinations / Eli Avraham and Eran Ketter.
by Avraham, Eli | Ketter, Eran | ScienceDirect (Online service). Edition: 1st ed.Publisher: Amsterdam : Butterworth Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688]
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Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.
by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano). Edition: 2nd ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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The architecture student's handbook of professional practice. Edition: Fifteenth edition.Publisher: Hoboken, New Jersey : Wiley, [2016]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 720.1]
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