Taylor's Library

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]

by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy.

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (4).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
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Contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: 16th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 KUR 2014] (2).
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Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (13), TC External Storage [Call number: 658.8 ARM] (1).
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].

by Hair, Joseph F., Jr, 1944-.

Edition: 3rd ed.Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.83 ESS 2013] (2).
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A framework for marketing management / Philip Kotler

by Kotler, Philip.

Edition: 2nd ed.Publisher: Upper Saddle River, New Jersey : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Principles of marketing / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 2nd ed.Publisher: [Frenchs Forest, N.S.W.] : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (11).
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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra

by Malhotra, Naresh K.

Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (3).
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Introduction to hospitality / John R. Walker.

by Walker, John R, 1944-.

Edition: 4th ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 647.94068 WAL] (2).
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