Taylor's Library

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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

by Perloff, Richard M.

Edition: 4th ed.Publisher: New York : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 153.852 PER 2010] (1).
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Media economics : theory and practice / edited by Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco.

by Alexander, Alison, 1949 October 21- [author.] | Owers, James [author.] | Carveth, Rod [author.] | Hollifield, C. Ann [author.] | Greco, Albert N, 1945- [author.].

Edition: Third edition.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4/730223] (1).
An integrated approach to communication theory and research / edited by Micheal B. Salwen, Don W. Stacks

by Salwen, Michael B | Stacks, Don W.

Publisher: Mahwah, New Jersey : Lawrence Erlbaum Associates, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 302.201 INT] (1).
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Media and the make-believe worlds of children : when Harry Potter meets Pokémon in Disneyland / Maya Götz ... [et al.].

by Gotz, Maya.

Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23083 MED] (2).
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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.

by Riffe, Daniel | Lacy, Stephen, 1948- | Fico, Frederick.

Edition: 2nd ed.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23014 RIF] (1).
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Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets / edited by Craig E. Carroll.

by Carroll, Craig E.

Edition: 1st ed.Publisher: New York : Routledge, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 COR 2011] (2).
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A cognitive psychology of mass communication / Richard Jackson Harris and Fred W. Sanborn.

by Harris, Richard Jackson [author.] | Sanborn, Fred W [author.].

Edition: Sixth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23019 HAR 2014] (1).
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Media entertainment : the psychology of its appeal / edited by Dolf Zillmann, Peter Vorderer.

by Zillmann, Dolf | Vorderer, Peter.

Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates Publishers, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23019 MED] (1).
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Media effects and society [electronic resource] / Elizabeth M. Perse, Jennifer L. Lambe.

by Perse, Elizabeth M | Lambe, Jennifer L.

Edition: 2nd ed.Publisher: New York : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 302.23 P466] (1).
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 6th edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659 KAT 2017] (2).
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An integrated approach to communication theory and research / edited by Don W. Stacks, Michael B. Salwen.

by Stacks, Don W | Salwen, Michael Brian.

Edition: 2nd ed.Publisher: New York ; London : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 302.201 INT] (2).
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Media diversity and localism : meaning and metrics / edited by Philip M. Napoli.

by Napoli, Philip M.

Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 MED] (1).
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A cognitive psychology of mass communication / Richard Jackson Harris.

by Harris, Richard Jackson.

Edition: 5th ed.Publisher: New York, N.Y. : Routledge, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23019 HAR 2009] (4).
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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.

by Riffe, Daniel | Lacy, Stephen, 1948- | Fico, Frederick.

Edition: 2nd ed.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23014 RIF] (1).
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Media law and ethics / Roy L. Moore, Michael D. Murray, J. Michael Farrell, Kyu Ho Youm.

by Moore, Roy L [author.] | Murray, Michael D [author.] | Farrell, J. Michael, 1947- [author.] | Youm, Kyu Ho [author.].

Edition: Fifth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2018Availability: Items available for loan: Taylor's Library-TU [Call number: 343.73099 MOO 2018] (1).
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Immersed in media : telepresence in everyday life / edited by Cheryl Campanella Bracken and Paul D. Skalski.

by Bracken, Cheryl Campanella | Skalski, Paul D.

Publisher: New York : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 IMM 2010] (1).
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Media law and ethics / Roy L. Moore, Michael D. Murray.

by Moore, Roy L | Murray, Michael D.

Edition: 4th ed.Publisher: New York, N.Y. : Routledge, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 343.73099 MOO 2012] (1).
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A cognitive psychology of mass communication [electronic resource] / Richard Jackson Harris.

by Harris, Richard Jackson.

Edition: 5th ed.Publisher: New York : Routledge, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 302.2301/9] (1).
Media management [electronic resource] : a casebook approach / George Sylvie ... [et al.].

by Sylvie, George.

Edition: 4th ed.Publisher: New York : Lawrence Erlbaum Associates, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 302.23068] (1).