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The pursuit of new product development [electronic resource] : the business development process / Marc A. Annacchino.
by Annacchino, Marc A | ebrary, Inc. Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Managing new product innovation [electronic resource] : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 / [edited by] Bob Jerrard, Myfanwy Trueman, Roger Newport.
by Design Research Society. Conference (1998 : University of Central England in Birmingham) | Jerrard, Bob | Trueman, Myfanwy | Newport, Roger | ebrary, Inc. Publisher: London ; Philadelphia, Pa. : Taylor & Francis, c1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.5/75]
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Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, Leslie, 1953-. Edition: 3rd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC]
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, Leslie, 1953-. Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC]
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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
by Mathieson, Rick. Publisher: New York : American Management Association, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAT]
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B2B branding in Malaysia: a guide to building successful business-to-business brands / Dr. Paul Temporal.
by Temporal, Paul. Publisher: Selangor : Kanyin Publications, c2006Other title: Business-to-businesss branding in Malaysia.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 TEM 2006]
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Retail product management : buying and merchandising / Rosemary Varley.
by Varley, Rosemary, 1959-. Edition: 2nd ed.Publisher: New York : Routledge, 2006 Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 VAR]
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Brand meaning / Mark Batey.
by Batey, Mark. Publisher: New York : Routledge, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BAT]
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Product release planning : methods, tools and applications / Günther Ruhe.
by Ruhe, Günther. Publisher: Boca Raton, FL : CRC Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 RUH 2010]
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Design thinking : integrating innovation, customer experience and brand value / edited by Thomas Lockwood.
by Lockwood, Thomas. Publisher: New York : Allworth Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 DES 2010]
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Product management : text and cases / Kaushik Mukerjee.
by Mukerjee, Kaushik. Publisher: New Delhi : PHI Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MUK 2009]
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Luxury sales force management : strategies for winning over your brand ambassadors / Michaela Merk.
by Merk, Michaela. Publisher: Houndmills, Basingstoke : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8102 MER 2014]
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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Mies, Switzerland : RotoVision, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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Innovation, product development and commercialization : case studies and key practices for market leadership / Dariush Rafinejad.
by Rafinejad, Dariush, 1943-. Publisher: Ft. Lauderdale, FL : J. Ross, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.503 RAF 2007]
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Brand management for international hotels [electronic resource] / Maria Patricia.
by Patricia, Maria | ebrary, Inc. Edition: 1st ed.Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, L. (Leslie) | ebrary, Inc. Edition: 3rd ed.Publisher: Amsterdam ; London : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Brand management for international hotels [electronic resource] Maria Patricia.
by Patricia, Maria. Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.940688]
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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
by Morgan, Adam. Edition: 2nd ed., [Rev. & expanded].Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MOR 2009]
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Built to love : creating products that captivate customers / Peter Boatwright & Jonathan Cagan.
by Boatwright, Peter | Cagan, Jonathan, 1961-. Publisher: San Francisco, CA : Berrett-Koehler Pub, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 BOA 2010]
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Managing service operations : design and implementation / Bill Hollins and Sadie Shinkins.
by Hollins, Bill | Shinkins, Sadie. Publisher: London : SAGE, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4034 HOL 2006]
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