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Statistics for marketing and consumer research / Mario Mazzocchi.
by Mazzocchi, Mario. Publisher: Los Angeles : SAGE, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83028 MAZ]
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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
by Kumar, V, 1957- | Aaker, David A. (David Allen), 1938- | Day, George S. Edition: 2nd ed.Publisher: New York : Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KUM]
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The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.
by McQuarrie, Edward F. Edition: 2nd ed.Publisher: Thousand, Oaks, Calif. : SAGE, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAC]
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Business-to-business market research / Martin P. Block, Tamara S. Block.
by Block, Martin P, 1946- | Block, Tamara Brezen. Edition: 2nd ed.Publisher: Mason, Ohio : Texere, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.804 BLO]
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Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertising success / Raymond Pettit.
by Pettit, Raymond C. Publisher: New York : ARF : Lawrence Erlbaum Associates, Taylor & Francis, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 PET]
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Marketing : the basics / Karl Moore and Niketh Pareek.
by Moore, Karl, 1955- | Pareek, Niketh. Publisher: London : Routledge, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MOO]
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Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.
by Iacobucci, Dawn | Churchill, Gilbert A | Churchill, Gilbert A. Marketing research : methodological foundations. Edition: 10th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 IAC 2010]
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Marketing research : a practical approach / Bonita Kolb.
by Kolb, Bonita M. Publisher: Los Angeles : SAGE, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KOL]
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Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S. Edition: 9th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Edition: 10th editionPublisher: Mason, Ohio : Thomson Business and Economics, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 BLA]
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Marketing and sales analytics : proven techniques and powerful applications from industry leaders / Cesar A. Brea.
by Brea, Cesar A. Publisher: Upper Saddle River, New Jersey : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BRE 2014]
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Pulse : the new science of harnessing internet buzz to track threats and opportunities / Douglas W. Hubbard.
by Hubbard, Douglas W, 1962-. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8302854678 HUB 2011]
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Marketing research / William Zikmund, Steve D'Alessandro , Hume Winzar , Ben Lowe, Barry Babin.
by Zikmund, William G | D'Alessandro, Steven | Winzar, Hume | Lowe, Ben, 1978- | Babin, Barry J. Edition: Third Asia-Pacific edition.Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia, [2014]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2014]
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Measurement in marketing research : an alternative framework / Thomas Salzberger.
by Salzberger, Thomas. Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 SAL 2009]
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Basic marketing research : a decision-making approach / Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 3rd ed.Publisher: Upper Saddle River : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2009]
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International journal of market research : the journal of the market research society / MRS. Publisher: Henley-on-Thames, Oxon, UK : NTC Publications Ltd, c2000-Other title: Journal of the market research society.Online access: Available online via World Wide Web: click to view Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 INT ]
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]
by Hair, Joseph F., Jr, 1944-. Edition: 2nd ed.Publisher: New York : McGraw-Hill Irwin, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ESS 2010]
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Marketing research / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR 2010]
(1), TC External Storage
[Call number: 658.83 BUR 2010]
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Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter.
by Churchill, Gilbert A | Brown, Tom J | Suter, Tracy A. Edition: 7th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 CHU 2010]
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Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran.
by Tadajewski, Mark | Maclaran, Pauline. Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CRI 2009]
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