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Disruption : overturning conventions and shaking up the marketplace / Jean-Marie Dru.
by Dru, Jean-Marie. Publisher: New York : John Wiley, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 DRU 1997]
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Casting for big ideas : a new manifesto for agency managers / Andrew Jaffe.
by Jaffe, Andrew, 1938-. Publisher: Hoboken, N.J. : John Wiley, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1125 JAF]
(1), TC External Storage
[Call number: 659.1125 JAF]
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Advertising basics! : a resource guide for beginners / J. V. Vilanilam, A. K. Varghese.
by Vilanilam, John V | Varghese, A. K. Publisher: New Delhi : Response Books, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 VIL]
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11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich.
by Weinreich, Len. Publisher: London : Kogan Page, c1999Other title: Eleven steps to brand heaven..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 WEI]
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Ethnography at work [electronic resource] / Brian Moeran.
by Moeran, Brian, 1944- | ebrary, Inc. Publisher: New York : Berg, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
by Halinen, Aino, 1961- | ebrary, Inc. Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/068/8]
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Truth, lies, and advertising : the art of account planning / by Jon Steel.
by Steel, Jon. Publisher: New York : Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 STE 1998]
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Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.
by Rothenberg, Randall. Publisher: New York : Vintage Books, c1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.196292222 ROT 1995]
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Advertising cultures / edited by Timothy deWaal Malefyt and Brian Moeran.
by Malefyt, Timothy Dwight deWaal | Moeran, Brian, 1944-. Publisher: Oxford ; New York : Berg, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV 2003]
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The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman.
by Roman, Kenneth. Publisher: New York : Palgrave Macmillan, 2009Other title: David Ogilvy and the making of modern advertising..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.092 ROM 2009]
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The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agency / Kotaro Sugiyama, Tim Andree and the Dentsu Cross Switch Team.
by Sugiyama, Kotaro | Andree, Tim. Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SUG 2011]
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Hegarty on advertising : turning intelligence into magic / John Hegarty.
by Hegarty, John, 1944-. Publisher: London : Thames & Hudson, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092 HEG 2011]
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