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Information campaigns : balancing social values and social change / editor, Charles T. Salmon.
by Salmon, Charles T. Publisher: Newbury Park, Calif. : SAGE, c1989Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 INF]
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Public communication campaigns / Ronald E. Rice, Charles K. Atkin, editors.
by Atkin, Charles K | Rice, Ronald E. Edition: 3rd edition.Publisher: Thousand Oaks, California : SAGE, [2001]Copyright date: ©2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 PUB]
(4).
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Becoming a public relations writer : a writing process workbook for the profession / by Ronald D. Smith.
by Smith, Ronald D, 1948-. Edition: 3rd ed.Publisher: New York : Routledge/Taylor and Francis Group, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 SMI]
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Successful Web marketing for the tourism and leisure sectors / Susan Briggs.
by Briggs, Susan. Publisher: London : Kogan Page, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 BRI]
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The complete guide to special event management : business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour / Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk.
by Catherwood, Dwight W | Van Kirk, Richard L | Ernst & Young. Publisher: New York, NY : John Wiley c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.456 COM 1992]
(3).
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Publicity, newsletters, and press releases / Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen.
by Baverstock, Alison. Publisher: Oxford [UK] ; New York : Oxford University Press, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 BAV]
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The public relations writer's handbook : the digital age / Merry Aronson, Don Spetner, Carol Ames.
by Aronson, Merry | Spetner, Don | Amos, Carol. Edition: Second editionPublisher: San Francisco, CA : Jossey-Bass, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 ARO 2007]
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Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe.
by O'Keefe, Steve, 1959-. Publisher: New York : John Wiley, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.0285467 OKE]
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Public relations cases / Jerry A. Hendrix.
by Hendrix, Jerry A. Edition: 6th ed.Publisher: Belmont, CA : Wadsworth, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 HEN]
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Fair play / Deirdre Martin.
by Martin, Deirdre. Edition: Berkley Sensation editionPublisher: New York : Berkley Sensation, 2004Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 813.54 MAR 2004]
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Public relations made easy / Entrepreneur Press and Roscoe Barnes III.
by Barnes, Roscoe, 1961- | Entrepreneur Press [publisher.]. Publisher: [Irvine, Calif.] : Entrepreneur Press, c2007Other title: Entrepreneur Magazine's Public relations made easy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 BAR]
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Marketing to the campus crowd [electronic resource] : everything you need to know to capture the $200 billion college market / by David A. Morrison.
by Morrison, David A. (David Ashley) | ebrary, Inc. Publisher: Chicago, Ill. : Dearborn Trade, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 378.1/06]
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Perfect PR / Iain Maitland.
by Maitland, Iain. Edition: 1st ed.Publisher: London ; New York : International Thomson Business Press, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 MAI]
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When the headline is you : an insider's guide to handling the media / Jeff Ansell with Jeffrey Leeson.
by Ansell, Jeff, 1955- | Leeson, Jeffrey, 1969-. Publisher: San Francisco, CA : Jossey-Bass, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 ANS 2010]
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Manage the media : (don't let the media manage you) / William J. Holstein.
by Holstein, William J. Publisher: Boston, Mass. : Harvard Business School Press, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 HOL]
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Guerrilla P.R. : how you can wage an effective publicity campaign ... without going broke / Michael Levine.
by Levine, Michael, 1954-. Edition: 1st ed.Publisher: New York : HarperCollins, c1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 LEV]
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Public relations cases / Jerry A. Hendrix.
by Hendrix, Jerry A. Edition: Seventh editionPublisher: Belmont, CA : Wadsworth, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 HEN]
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Building buzz : how to reach and impress your target audience / by Marisa D'Vari ; foreword by Susan RoAne.
by D'Vari, Marisa. Publisher: Franklin Lakes, NJ : Career Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 DVA]
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Becoming a public relations writer : a writing process workbook for the profession / Ronald D. Smith.
by Smith, Ronald D, 1948-. Edition: 2nd ed.Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 SMI]
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