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Sensory and consumer research in food product design and development / Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion.

By: Moskowitz, Howard R.
Contributor(s): Beckley, Jacqueline H | Resurreccion, Anna V. A.
Series: IFT Press series: Publisher: Ames, Iowa : Blackwell Pub., c2006Description: 358 p. : ill. ; 27 cm.ISBN: 0813816327 (hbk.); 9780813816326 (hbk.).Subject(s): Food -- Sensory evaluation | Commercial products -- TestingDDC classification: 664.07
Contents:
Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers' and customers' needs : the growth engine -- Innovation's friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Remark
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 2, TierNo 4, BayNo 3

664.07 MOS 2006 (Browse shelf) 1 Available SBSxx,36000,03,RA 5000107165
Main Collection TU External Storage-LCS
664.07 MOS 2006 (Browse shelf) 1 Available SCAFS,70006,04,GR 5000103264 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Includes bibliographical references and index.

Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers' and customers' needs : the growth engine -- Innovation's friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.