Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.
Contributor(s): Kahle, Lynn R
| Close, Angeline.
Publisher: New York : Routledge, c2011Description: 1 online resource (xxxiv, 314 p.) : ill.ISBN: 9780203844113 (ebk.); 0203844114 (ebk.).Subject(s): Consumer behavior | Sports -- Marketing | Special events -- Marketing | Communication in marketing | Electronic booksAdditional physical formats: Print version:: Consumer behavior knowledge for effective sports and event marketing.DDC classification: 796.06/98 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 796.06/98 (Browse shelf) | e-book | SHTEx,70004,03,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 796.06/9 Sports event management | 796.06/9 Sport and environmental sustainability : | 796.06/93 International sports volunteering / | 796.06/98 Consumer behavior knowledge for effective sports and event marketing | 796.06 ENC 2011 Encyclopedia of sports management and marketing / | 796.06 ENC 2011 Encyclopedia of sports management and marketing / | 796.06 ENC 2011 Encyclopedia of sports management and marketing / |
Includes bibliographical references and indexes.
Description based on print version record.