Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.
Contributor(s): Kahle, Lynn R | Close, Angeline.
Publisher: New York : Routledge, c2011Description: 1 online resource (xxxiv, 314 p.) : ill.ISBN: 9780203844113 (ebk.); 0203844114 (ebk.).Subject(s): Consumer behavior | Sports -- Marketing | Special events -- Marketing | Communication in marketing | Electronic booksAdditional physical formats: Print version:: Consumer behavior knowledge for effective sports and event marketing.DDC classification: 796.06/98 Online resources: An electronic book accessible through the World Wide Web; click to viewItem type | Current location | Call number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library - Perpetual(TU) | 796.06/98 (Browse shelf) | e-book | SHTEx,70004,03,CL,PPT |
Includes bibliographical references and indexes.
Description based on print version record.