Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.
By: Calkins, Tim
.
Publisher: Basingstoke : Palgrave Macmillan, 2014Description: 294 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137278753 (paperback).Subject(s): Strategic planning | Product managementDDC classification: 658.4012
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.4012 CAL 2014 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000160267 |
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| 658.4012 BUS 2014 Business analysis / | 658.4012 BUY 2010 Dealing with dilemmas : | 658.4012 CAD 2014 Business analysis techniques : | 658.4012 CAL 2014 Defending your brand : | 658.4012 CAM Business strategy : | 658.4012 CAM Business strategy : | 658.4012 CAN 2009 Outpacing the competition : |
Originally published: 2012.
Includes bibliographical references (pages [269]-279) and index.