Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.
By: Drummond, Graeme
.
Contributor(s): Ensor, John | Ashford, Ruth.
Publisher: Oxford : Butterworth-Heinemann, 2011Edition: 3rd ed.Description: xv, 332 p. : ill. ; 25 cm.ISBN: 9780750682718 (pbk.); 075068271X (pbk.).Subject(s): Marketing -- Management | Marketing -- Decision making | Marketing -- PlanningDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1 |
658.802 DRU 2011 (Browse shelf) | 1 | Available | SHTEx,60001,03,RM | 5000152336 | |
| Graduate Collection | Taylor's Library-TU | 658.802 DRU 2011 (Browse shelf) | 1 | Available | SHTEx,60001,03,RM | 5000152331 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 DRU 2011 (Browse shelf) | 1 | Available | TBSxx,54001,03,AD | 5000124644 | |
| Main Collection | Taylor's Library-TU | 658.802 DRU (Browse shelf) | 1 | Available | SHTEx,70005,03,CL | 5000033976 |
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| 658.802 DRU Strategic marketing : | 658.802 DRU 2011 Strategic marketing : | 658.802 DRU 2011 Strategic marketing : | 658.802 DRU 2011 Strategic marketing : | 658.802 EGA Marketing communications / | 658.802 EVE Events management / | 658.802 EVO 2011 The evolution of integrated marketing communications : |
Includes bibliographical references and index.