Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
By: Lovelock, Christopher H
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Contributor(s): Wirtz, Jochen
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Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 6th ed.Description: xx, 648 p. : ill. ; 29 cm.ISBN: 0132056763 (pbk., int'l ed.); 9780132056762 (pbk., int'l ed.).Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LOV (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014237 | |
Main Collection | Taylor's Library-TU | 658.8 LOV (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014236 |
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658.8 LEV 2014 Marketing : | 658.8 LIT 101 ways to be a better retail manager / | 658.8 LOV Services marketing : | 658.8 LOV Services marketing : | 658.8 LOV Services marketing : | 658.8 LOV Services marketing : | 658.8 LOV Principles of service marketing and management / |
Includes bibliographical references and indexes.