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Living the brand : how to transform every member of your organization into a brand champion ; in association with Marketing / Nicholas Ind.
by Ind, Nicholas. Edition: 2nd ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 IND]
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Great answers to tough marketing questions / P.R. Smith.
by Smith, P. R. (Paul Russell), 1957-. Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SMI]
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Crash course in creativity / Brian Clegg, Paul Birch.
by Clegg, Brian | Birch, Paul, 1956-. Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 650.1 CLE]
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Business in context : an introduction to business and its environment / David Needle.
by Needle, David. Edition: 4th ed.Publisher: London : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 650 NEE]
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How to be better at--marketing / Rod Davey and Anthony Jacks
by Davey, Rod | Jacks, Anthony. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV]
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BEY]
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Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore.
by Dunmore, Michael. Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DUN]
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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.
by McDonald, Malcolm. Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
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If you're so brilliant-- how come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton.
by Cheverton, Peter. Publisher: London : Kogan Page, 2002Other title: How come your brand isn't working hard enough?.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 CHE]
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Marketing on a tight budget : an action guide to low-cost business growth / Patrick Forsyth.
by Forsyth, Patrick. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FOR]
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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.
by Doyle, David. Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
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Small business management : an entrepreneurial emphasis / Justin G. Longenecker ... [et al.].
by Longenecker, Justin G. (Justin Gooderl), 1917-2005. Edition: 13th ed.Publisher: Mason, OH : Thomson/South-Western, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.022 SMA]
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
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Information security management handbook / Harold F. Tipton, Micki Krause, editors.
by Tipton, Harold F | Krause, Micki. Edition: 5th ed.Publisher: Boca Raton, Fl : Auerbach, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.0558 INF]
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
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Contemporary business / Louis E. Boone, David L. Kurtz.
by Boone, Louis E | Kurtz, David L. Edition: 11th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658 BOO]
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Principles of business / Les R. Dlabay, James L. Burrow, Brad A. Kleindl.
by Dlabay, Les R | Burrow, Jim | Kleindl, Brad. Publisher: Mason, OH : South-Western, Cengage Learning, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 650 DLA 2012]
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