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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
by Parente, Donald E. Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR 2006]
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CIM study text : professional certificate in marketing. [Paper 3]. Customer communications.
by Chartered Institute of Marketing | Wood, Gill. Edition: [3rd ed.]Publisher: London : BPP Professional Education, 2004Other title: Customer communications..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 CIM]
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CIM study text : professional diploma in marketing. [Paper 7]. Marketing communications.
by Chartered Institute of Marketing. Edition: [2nd ed.]Publisher: London : BPP Professional Education, 2004Other title: Marketing communications..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CIM]
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Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill.
by Fill, Chris | Fill, Karen | Fill, Chris. Marketing communications. Edition: 4th ed.Publisher: Harlow, England ; New York : Financial Times Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.804 FIL]
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Unleashing the power of PR : a contrarian's guide to marketing and communication / Mark Weiner.
by Weiner, Mark, 1946- | International Association of Business Communicators. Edition: 1st ed.Publisher: San Francisco, Calif. : Jossey-Bass, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 WEI]
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Psychology of advertising [videorecording] : a new century / produced and directed by Phil Rutsohn.
by Rutsohn, Phil | D.E. Visuals (Firm). Publisher: Sunrise, Fla. : D. E. Visuals, c1991-c1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PSY]
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Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.
by Earls, Mark [author.]. Edition: Updated and revised edition.Publisher: Chichester, West Sussex : John Wiley & Sons Ltd, 2009Other title: How to change mass behaviour by harnessing our true nature.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 EAR 2009]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2018]
(6).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Eighth edition.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2018]
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PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy.
by Morris, Trevor [author.] | Goldsworthy, Simon [author.]. Edition: Second edition.Publisher: London : Palgrave Macmillan, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 MOR 2016]
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Marketing communications management : concepts and theories, cases and practices / Paul Copley.
by Copley, Paul. Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 COP]
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Marketing communications : engagement, strategies, and practice / Chris Fill.
by Fill, Chris. Edition: 4th ed.Publisher: Harlow : FT Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FIL]
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Simply marketing communications / Chris Fill.
by Fill, Chris. Publisher: Harlow, England : FT / Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FIL]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E | Belch, Michael A. Edition: 7th editionPublisher: Boston : McGraw-Hill / Irwin, 2007Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
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Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.
by Smith, P. R. (Paul Russell), 1957- | Zook, Ze. Edition: Sixth edition.Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SMI 2016]
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Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry | Elliott, Richard. Edition: 2nd ed.Publisher: Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER]
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Branding your business [electronic resource] : promoting your business, attracting customers and standing out in the market place / James Hammond.
by Hammond, James, 1952- | ebrary, Inc. Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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