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Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth.
by Malhotra, Naresh K | Sheth, Jagdish N. Publisher: New Delhi ;Thousand Oaks : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80092 MAL 2011]
(9).
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Power branding : leveraging the success of the world's best brands / Steve McKee.
by McKee, Steve, 1963-. Edition: First edition.Publisher: New York, NY : Palgrave Macmillan, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAC 2014]
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi.
by Simchi-Levi, David | Kaminsky, Philip | Simchi-Levi, Edith. Edition: Third edition.International edition.Publisher: [Singapore] : McGraw-Hill Education (Asia), [2009]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5 SIM 2009]
(7).
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30 second seduction : how advertisers lure women through flattery, flirtation, and manipulation / by Andrea Gardner.
by Gardner, Andrea. Publisher: Emeryville, CA : Seal Press, 2008Other title: Thirty second seduction.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 GAR]
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The marketing/accounting interface / edited by Robin Roslender and Richard M.S. Wilson.
by Roslender, Robin, 1949- | Wilson, R. M. S. (Richard Malcolm Sano). Publisher: London ; New York : [S.I.] : Routledge ; Westburn Pub., 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658 MAR 2012]
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Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [et al.]
by Farris, Paul. Publisher: Upper Saddle River : Pearson Education, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR 2006]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A. Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(15).
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Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen.
by Allen, Judy, 1952-. Publisher: Mississauga, Ontario : John Wiley & Sons Canada, Ltd., [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.20688 ALL 2013]
(3).
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Principles & practice of marketing / Jim Blythe.
by Blythe, Jim. Publisher: London : Thomson Learning, c2006Other title: Principles and practice of marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY]
(3). Checked out (1).
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Services marketing : an Asia-Pacific perspective / Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
by Lovelock, Christopher H | Patterson, Paul G [(j.a.)] | Walker, Rhett H [(j.a.)]. Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800994 LOV]
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Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices / Shreefal S. Mehta.
by Mehta, Shreefal S. Publisher: Cambridge : Cambridge University Press, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 660.60688 MEH]
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Principles of internet marketing : new tools and methods for Web developers / Jason I Miletsky.
by Miletsky, Jason I. Publisher: Boston, Mass. : Course Technology Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MIL 2010]
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