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Image of Malaysia in Spain [electronic resource] : analysis of in-depth email interviews among Spanish nonvisitors and visitors / Annisa Amni Zolkifli.
by Annisa Amni Zolkifli | Nair, Vikneswaran, Prof., Dr | Université de Toulouse-Le Mirail. Publisher: 2011Dissertation note: Thesis (Professional Master in International Hospitality and Tourism Management)--Taylor's Graduate School of Hospitality and Tourism, Taylor's University, 2011. Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.47910285 ANN 2011]
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Driving tourism through creative destinations and activities / Alzbeta Királ̕ʹová [editor].
by Királʹová, Alzbeta [editor.]. Publisher: Hershey, PA : IGI Global, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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Tourism marketing for cities and towns : using social media and branding / Bonita Kolb.
by Kolb, Bonita M [author.]. Edition: 2 Edition.Publisher: New York : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2/930776]
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Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam.
by Wang, Youcheng | Pizam, Abraham | ebrary, Inc. Publisher: Cambridge : CAB International, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 910.68/8]
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Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.
by Tsiotsou, Rodoula H | Goldsmith, Ronald Earl. Publisher: Bingley : Emerald, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Sustainable marketing of cultural and heritage tourism [electronic resource] / Deepack Chhabra.
by Chhabra, Deepack, 1963-. Publisher: Abingdon, Oxon, England ; New York : Routledge, c2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/8]
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Managing and marketing tourist destinations [electronic resource] : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu.
by Kozak, Metin, 1968- | Baloglu, Seyhmus. Publisher: New York : Routledge, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
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Tourist shopping villages [electronic resource] : forms and functions / Laurie Murphy ... [et al.].
by Murphy, Laurie. Publisher: New York : Routledge, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
by Kotler, Philip [author.] | Bowen, John (John T.), 1948- [author.] | Makens, James C [author.]. Edition: Sixth edition.Publisher: Boston : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 KOT 2014]
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Tourism destination development : turns and tactics / edited by Arvid Viken and Brynhild Granås.
by Viken, Arvid [editor.] | Granås, Brynhild [editor.]. Publisher: Farnham, Surrey, England ; Burlington, Vermont : Ashgate, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/4]
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Wine, food, and tourism marketing / C. Michael Hall, editor.
by Hall, Colin Michael, 1961-. Publisher: Binghamton, NY : Haworth Hospitality Press, [2003]Copyright date: ©2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
by Shoemaker, Stowe | Lewis, Robert C, 1930- | Yesawich, Peter Charles, 1950- | Lewis, Robert C, 1930-. Marketing leadership in hospitality. Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 SHO]
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Destination brands [electronic resource] : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.
by Morgan, Nigel | Pritchard, Annette | Pride, Roger | Morgan, Nigel. Destination branding. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.47910688]
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Tourism-marketing performance metrics and usefulness auditing of destination websites [electronic resource] / edited by Arch G. Woodside.
by Woodside, Arch G. Edition: 1st ed.Publisher: Bingley : Emerald, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Tourism management and marketing [electronic resource] / edited by Manpal Singh.
by Singh, Manpal. Edition: 1st ed.Publisher: Mumbai : Himalaya Book Pvt., 2008Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791068]
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Hospitality and travel marketing / Alastair M. Morrison.
by Morrison, Alastair M. Edition: 4th ed.Publisher: Clifton Park, N.Y. : Delmar/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.94068 MOR 2010]
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The Routledge handbook of destination marketing / edited by Dogan Gursoy and Christina G. Chi.
by Gursoy, Dogan [editor.] | Chi, Christina G [editor.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Copyright date: ©2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The economics of recreation, leisure and tourism / John Tribe.
by Tribe, John [author.]. Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 790.069 TRI 2020]
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The business of tourism / J. Christopher Holloway, Claire Humphreys.
by Holloway, J. Christopher [author.] | Humphreys, Claire [author.]. Edition: 12th edition.Publisher: Los Angeles : SAGE, 2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 HOL 2022]
(3). Items available for reference: Taylor's Library-TU
[Call number: 338.4791 HOL 2022]
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Marketing and managing tourism destinations / Alastair M. Morrison.
by Morrison, Alastair M [author.]. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 MOR 2019]
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