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Business to business market research [electronic resource] : understanding and measuring business markets / Ruth McNeil.
by McNeil, Ruth | ebrary, Inc. Publisher: London ; Sterling, VA : Kogan Page, 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.
by Struhl, Steven M [author.]. Publisher: London : Kogan Page Limited, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.800285/63]
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Collaborative research design : working with business for meaningful findings / Per Vagn Freytag, Louise Young, editors.
by Freytag, Per Vagn [editor.] | Young, Louise [editor.]. Publisher: Singapore : Springer Verlag 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Marketing research for the tourism, hospitality and events industries [electronic resource] / Bonita Kolb.
by Kolb, Bonita M [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Knowledge-based marketing [electronic resource] : the twenty-first century competitive edge / Ian Chaston.
by Chaston, Ian | ebrary, Inc. Publisher: London ;Thousand Oaks, Calif. : SAGE, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Quantitative models in marketing research [electronic resource] / Philip Hans Franses and Richard Paap.
by Franses, Philip Hans, 1963- | Paap, Richard | ebrary, Inc. Publisher: Cambridge, UK ; New York : Cambridge University Press, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/3/015118]
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2010]
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Marketing research for non-profit, community and creative organizations [electronic resource] : how to improve your product, find customers and effectively promote your message / Bonita Kolb.
by Kolb, Bonita M | ScienceDirect (Online service). Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Exotic visions in marketing theory and practice [electronic resource] / Alf H. Walle.
by Walle, Alf H | ebrary, Inc. Publisher: Westport, Conn. : Quorum Books, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Marketing research : tools & techniques / Nigel Bradley.
by Bradley, Nigel, 1958-. Edition: 2nd ed.Publisher: Oxford : Oxford University Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BRA 2010]
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Issues and advances in international marketing research [electronic resource] / guest editors: Rudolf R. Sinkovics and Thomas Salzberger.
by Sinkovics, Rudolf R | Salzberger, Thomas | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Services research in a cross-cultural/cross-national context [electronic resource] / guest editor: John B. Ford.
by Ford, John B | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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New paths to thick descriptions [electronic resource] : innovativeness in data collection and interpretation / guest editors: Richard Elliott and Avi Shankar.
by Elliott, Richard | Shankar, Avi | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The academic/practitioner divide in marketing - myth or reality? [electronic resource] / Guest editor, Ross Brennan.
by Brennan, Ross, 1957- | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Qualitative research at the marketing/entrepreneurship interface [electronic resource] / guest editor, David Crick.
by Crick, David | ebrary, Inc. Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brandchild [electronic resource] : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
by Lindström, Martin, 1970- | Seybold, Patricia B | ebrary, Inc. Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/34/083]
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]
by Morrison, Margaret A. Publisher: Thousand Oaks, Calif. : SAGE, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1072 USI]
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Measuring marketing : 103 key metrics every marketer needs / John Davis.
by Davis, John, 1960 February 17-. Publisher: Singapore : John Wiley & Sons (Asia), c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV]
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Marketing research / David A. Aaker ... [et al.].
by Aaker, David A. (David Allen), 1938-. Edition: Second Pacific Rim editionPublisher: Milton, Qld : John Wiley & Sons (Australia), 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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