Taylor's Library

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Ninth edition.Global edition.Publisher: Upper Saddle River : Pearson, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: Twelfth edition.Publisher: New York : McGraw-Hill, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 BEL 2021] (1).
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold.

by Arens, William F [author] | Weigold, Michael F, 1958- [author.].

Edition: Sixteenth edition.International student edition.Publisher: New York, NY : McGraw-Hill Education, [2021]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 ARE 2021] (1).
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Writing for public relations and strategic communication / William Thompson, Nicholas Browning.

by Thompson, William, 1955- [author.] | Browning, Nicholas [author.].

Publisher: San Diego : Cognella, [2022]Availability: Items available for loan: Taylor's Library-TC [Call number: 659.2 THO 2022] (1).
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Strategic integrated marketing communications / Larry Percy.

by Percy, Larry [author.].

Edition: Fourth edition.Publisher: London ; New York, New York : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp.

by Luck, Edwina [author.] | Barker, Nigel [author.] | Sassenberg, Anne-Marie [author.] | Chitty, William [author.] | Andrews, J. Craig [author.] | Shimp, Terence A [author.].

Edition: 6th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).
Advertising, promotion, and other aspects of integrated marketing communications.

by Andrews, J. Craig [author.] | Shimp, Terence A [author.].

Edition: 10th edition / J. Craig Andrews, Terence A. Shimp.Publisher: Boston, MA : Cengage, 2018Availability: No items available
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry [author.] | Elliott, Richard H [author.].

Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER 2021] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 13e [edition].Publisher: New York, NY : McGraw-Hill LLC, [2024]Copyright date: ©2024Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1 BEL 2024] (1).
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Ninth edition.Global edition.Publisher: Harlow, England : Pearson Educatiomn Limited, [2022]Copyright date: ©2022Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1 CLO 2022] (1).
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman

by Blakeman, Robyn, 1958- [author].

Edition: Fourth editionPublisher: Lanham, Maryland : Rowman & Littlefield, an imprint of the Rowman & Littlefield Publishing Group, Inc., [2023]Copyright date: ©2024Availability: Items available for reference: Taylor's Library-TU (1).