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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / edited by Luca Pellegrini and Srinivas K. Reddy.
by Pellegrini, Luca | Reddy, Srinivas K | International Conference on Distribution (4th : 1987 : Milan, Italy). Publisher: London ; New York : Routledge, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 RET 2013]
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Marketing science [electronic resource] : the marketing journal of TIMS/ORSA.
by Institute of Management Sciences | Operations Research Society of America | Institute for Operations Research and the Management Sciences. Source: Communication & Mass Media CompletePublisher: [Providence, R.I. : The Institute of Management Sciences and Operations Research Society of America, c1982-Online access: Full text available: Jan 1982-. (Due to publisher restrictions, the most recent 24 months are not available.). Available on EBSCOhost. Availability: No items available
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Journal of marketing communications [electronic resource]. Source: Communication & Mass Media CompletePublisher: London, UK : Chapman & Hall, c1995-Online access: Full text available: Sep 1998-. (Due to publisher restrictions, the most recent 12 months are not available.). Available on EBSCOhost. Availability: No items available
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Journal of marketing [electronic resource].
by American Marketing Association | American Marketing Society | National Association of Marketing Teachers. Source: Communication & Mass Media CompletePublisher: New York : American Marketing Association, 1936-Online access: Full text available: Jul 1936-. Available on EBSCOhost. Availability: Items available for loan:
[Call number: 658.8 JOU]
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The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / Jed Alpert.
by Alpert, Jed. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ALP 2012]
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B to B. [electronic resource]. Source: Computers & Applied Sciences CompletePublisher: Chicago, Ill. : Crain Communications, c2000-Other title: Advertising age's BtoB | BtoB.Online access: Full text available: Mar 2000-. Available on EBSCOhost. Availability: No items available
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Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.
by Lovelock, Christopher H | Wirtz, Jochen | Chew, Patricia. Publisher: Singapore : Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
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International marketing : strategy and theory / Sak Onkvisit & John J. Shaw.
by Onkvisit, Sak | Shaw, John J. Edition: 5th ed.Publisher: Abingdon, Oxon ; New York : Routledge, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ONK]
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Marketing : the basics / Karl Moore and Niketh Pareek.
by Moore, Karl, 1955- | Pareek, Niketh. Publisher: London : Routledge, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MOO]
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Flagship marketing : concepts and places / edited by Tony Kent and Reva Brown.
by Kent, Tony (A. E.) | Brown, Reva Berman, 1939-. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 FLA]
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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-. Publisher: London ; New York : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HED]
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Facets of corporate identity, communication, and reputation / edited by T.C. Melewar.
by Melewar, T. C. Publisher: Abingdon, Oxon, [UK] ; New York, NY : Routledge, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 FAC]
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100 ways to publish and sell your own e-book - and make it a bestseller / Conrad Jones and Darin Jewell.
by Jones, Conrad | Jewell, Darin. Publisher: Oxford : How To Books, 2013Other title: One hundred ways to publish and sell your own e-book - and make it a bestseller | Hundred ways to publish and sell your own e-book - and make it a bestseller.Availability: Items available for loan: Taylor's Library-TC
[Call number: 070.573 JON 2013]
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Marketing your small business for dummies [electronic resource] / Carolyn Tate.
by Tate, Carolyn. Edition: Australian & New Zealand ed.Publisher: Milton, Qld. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.6/42]
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Principles of marketing management [electronic resource] / Trinidad Bishop.
by Bishop, Trinidad. Edition: 1st ed.Publisher: Delhi : Orange Apple, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Design like Apple : seven principles for creating insanely great products, services, and experiences / John Edson with Ernest Beck.
by Edson, John, 1966- | Beck, Ernest. Publisher: Hoboken, NJ : John Wiley c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 EDS 2012]
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Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
by Proulx, Mike | Shepatin, Stacey. Publisher: Hoboken, N.J. : John Wiley, 2012Other title: Social television.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.02854678]
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Online advertising and promotion [electronic resource] : modern technologies for marketing / by Payam Hanafizadeh and Mehdi Behboudi.
by Hanafizadeh, Payam, 1974- | Behboudi, Mehdi, 1983-. Publisher: Hershey, PA : Business Science Reference, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.14/4]
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The social media handbook for financial advisors [electronic resource] : how to use Facebook, Twitter, and LinkedIn to build and grow your business / Matthew Halloran and Crystal Thies.
by Halloran, Matthew | Thies, Crystal. Publisher: Hoboken, N.J. : John Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 332.6068/8]
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