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Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.
by Sponder, Marshall. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SPO 2012]
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Strategic database marketing / Arthur M. Hughes.
by Hughes, Arthur Middleton. Edition: 4th ed.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HUG 2012]
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International trade [electronic resource] : an essential guide to the principles and practice of export / Jonathan Reuvid and Jim Sherlock.
by Reuvid, Jonathan | Sherlock, Jim. Publisher: London ; Philadelphia : Kogan Page, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 382]
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Internet marketing : integrating online and offline strategies / Mary Lou Roberts, Debra Zahay.
by Roberts, Mary Lou | Zahay, Debra L. Edition: 3rd ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ROB 2013]
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The tao of Twitter : changing your life and business 140 characters at a time / Mark Schaefer.
by Schaefer, Mark W. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SCH 2012]
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Marketing in Asia / Roger A. Kerin ... [et al.].
by Kerin, Roger A | Kerin, Roger A. Marketing. Edition: 2nd ed., Asia global ed.Publisher: Singapore : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.80095 MAR 2013]
(2), Taylor's Library-TU
[Call number: 658.80095 MAR 2013]
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Marketing management / Greg W. Marshall, Mark W. Johnston.
by Marshall, Greg W | Johnston, Mark W. Publisher: Irwin Professional Pub 2011. ; New York, NY : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2010]
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Marketing : planning and strategy / Subhash C. Jain ... [et al.]
by Jain, Subhash C, 1942-. Edition: Asia-Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning Australia, c2012Other title: Marketing planning and strategy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR 2012]
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30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius.
by Gunelius, Susan. Publisher: New York, NY : McGraw-Hill, c2011Other title: Thirty-minute social media marketing | Social media marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 GUN 2011]
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Perspectives on social media marketing / Stephanie Agresta, B. Bonin Bough.
by Agresta, Stephanie | Bough, B. Bonin. Publisher: Boston, MA : Course Technology, Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 AGR 2011]
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos, Jr., B. J. Emerson.
by Amos, James | Emerson, B. J. Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 AMO 2013]
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The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.
by Caywood, Clarke L, 1947-. Edition: 2nd ed.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 HAN 2012]
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Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.
by Goodson, Scott. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 GOO 2012]
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Darwin's brands : adapting for success / Anand Halve.
by Halve, Anand Bhaskar, 1955-. Publisher: New Delhi, India ;Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HAL 2012]
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Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan Liozu.
by Hinterhuber, Andreas | Liozu, Stephan. Publisher: London ; New York : Routledge, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 INN 2013]
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New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi.
by Tagg, Stephen | Stevenson, Alan | Vescovi, Tiziano. Publisher: London ; New York : [Helensburgh, Scotland] : Routledge ; Westburn Pub., 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 NEW 2012]
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Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.
by Close, Angeline. Publisher: New York : Routledge, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 381.142 ONL 2012]
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The ad-free brand : secrets to building successful brands in a digital world / Chris Grams.
by Grams, Chris. Publisher: Indianapolis, Ind. : QUE Pub., c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GRA 2012]
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Green business : an A-to-Z guide / general editor Nevin Cohen.
by Cohen, Nevin. Publisher: Los Angeles : SAGE Publications, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4083 GRE 2011]
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Encyclopedia of sports management and marketing / general editors, Linda E. Swayne, Mark Dodds.
by Swayne, Linda E | Dodds, Mark. Publisher: Thousand Oaks, Calif. : Sage Publications, Inc, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 796.06 ENC 2011]
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