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Tourist shopping villages [electronic resource] : forms and functions / Laurie Murphy ... [et al.].
by Murphy, Laurie. Publisher: New York : Routledge, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
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Hospitality marketing [electronic resource] : principles and practice.
by Bowie, David, 1951- | Buttle, Francis. Edition: 2nd ed.Publisher: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647/.0688]
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Marketing and public relations for museums, galleries, cultural and heritage attractions [electronic resource] / Ylva French and Sue Runyard.
by French, Ylva | Runyard, Sue. Edition: 1st ed.Publisher: Abingdon, Oxon [UK] ; New York, NY : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 069/.068]
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Visual marketing [electronic resource] : 99 proven ways for small businesses to market with images and design / David Langton and Anita Campbell.
by Langton, David, 1961- | Campbell, Anita, 1956-. Publisher: Hoboken, N.J. : Wiley, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Small business smarts [electronic resource] : building buzz with social media / Steve O'Leary, Kim Sheehan, Sterling Lentz.
by O'Leary, Steve | Sheehan, Kim | Lentz, Sterling. Publisher: Santa Barbara, Calif. : Praeger, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin.
by Aaker, David A. (David Allen), 1938- | McLoughlin, Damien. Publisher: Hoboken, NJ : John Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK 2011]
(9).
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Edition: 6th ed.Publisher: Singapore : Pearson Education South Asia, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2013]
(7).
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Contemporary direct & interactive marketing / Lisa D. Spiller, Martin Baier.
by Spiller, Lisa | Baier, Martin. Edition: 2nd ed.Publisher: Boston : Pearson, c2010Other title: Contemporary direct and interactive marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SPI 2010]
(9).
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Recommend this! : delivering digital experiences that people want to share / Jason Thibeault, Kirby Wadsworth.
by Thibeault, Jason | Wadsworth, Kirby. Publisher: Hoboken, New Jersey : John Wiley and Sons, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 274]
(1).
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim. Edition: 3rd ed.Publisher: Armonk, NY : M.E. Sharpe, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 KEL 2012]
(2).
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European business and brand building [electronic resource] / Luciano Segreto ... [et al.] (eds.).
by Segreto, Luciano. Publisher: Bruxelles ; New York : P.I.E. Peter Lang, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27094]
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Breakthrough branding [electronic resource] : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.
by Kaputa, Catherine, 1948-. Publisher: Boston : Nicholas Brealey Pub., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
(1).
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Strategic marketing planning for the small to medium-sized business [electronic resource] : writing a marketing plan / David W. Anderson.
by Anderson, David W. Edition: 1st ed.Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Pharmaceutical marketing / Brent L. Rollins, Matthew Perri.
by Rollins, Brent L | Perri, Matthew. Publisher: Burlington, MA : Jones & Bartlett Learning, c2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.476151 ROL 2014]
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Visual marketing [electronic resource] : 99 proven ways for small businesses to market with images and design / David Langton and Anita Campbell.
by Langton, David, 1961- | Campbell, Anita, 1956-. Publisher: Hoboken, N.J. : Wiley, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
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E-marketing / Judy Strauss, Raymond Frost.
by Strauss, Judy | Frost, Raymond, 1960-. Edition: Seventh edition.Publisher: Boston : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2014]
(2).
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Localization strategies for global e-business [electronic resource] / Nitish Singh.
by Singh, Nitish. Publisher: Cambridge ; New York : Cambridge University Press, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
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A clear eye for branding : straight talk on today's most powerful business concept / Tom Asacker.
by Asacker, Tom. Publisher: Ithaca, N.Y. : Paramount Market Pub., c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ASA 2005]
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The business of tourism / J. Christopher Holloway, Claire Humphreys.
by Holloway, J. Christopher | Humphreys, Claire. Edition: Ninth edition.Publisher: Harlow : Pearson, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 HOL 2012]
(10).
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 5th ed.Publisher: Boston, MA : Pearson, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.7 CHO 2013]
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