Taylor's Library

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The social commerce handbook : 20 secrets for turning social media into social sales / Paul Marsden and Paul Chaney.

by Marsden, Paul (Paul Stephen) | Chaney, Paul, 1955-.

Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 MAR 2013] (2).
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp.

by Rapp, Stan | Direct Marketing Association (U.S.).

Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 REI 2010] (1).
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Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.

by Harwood, Tracy | Broderick, Anne (Anne J.) | Garry, Tony.

Publisher: Maidenhead : McGraw-Hill Education, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 HAR 2008] (3).
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Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]

by Wilson, Alan.

Edition: 2nd European ed.Publisher: Maidenhead : McGraw-Hill Education, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SER 2012] (2).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 6th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI 2013] (1). In transit (1).
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Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon.

by Dragon, Ric.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 DRA 2012] (1).
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Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.

by Sponder, Marshall.

Publisher: New York, NY : McGraw-Hill, c2012Availability: No items available Checked out (1).
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Strategic database marketing / Arthur M. Hughes.

by Hughes, Arthur Middleton.

Edition: 4th ed.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 HUG 2012] (1).
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The tao of Twitter : changing your life and business 140 characters at a time / Mark Schaefer.

by Schaefer, Mark W.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SCH 2012] (1).
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Marketing in Asia / Roger A. Kerin ... [et al.].

by Kerin, Roger A | Kerin, Roger A. Marketing.

Edition: 2nd ed., Asia global ed.Publisher: Singapore : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TC [Call number: 658.80095 MAR 2013] (2), Taylor's Library-TU [Call number: 658.80095 MAR 2013] (1).
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Marketing management / Greg W. Marshall, Mark W. Johnston.

by Marshall, Greg W | Johnston, Mark W.

Publisher: Irwin Professional Pub 2011. ; New York, NY : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR 2010] (2).
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30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Susan Gunelius.

by Gunelius, Susan.

Publisher: New York, NY : McGraw-Hill, c2011Other title: Thirty-minute social media marketing | Social media marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 GUN 2011] (1).
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The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos, Jr., B. J. Emerson.

by Amos, James | Emerson, B. J.

Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 AMO 2013] (1).
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The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.

by Caywood, Clarke L, 1947-.

Edition: 2nd ed.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 HAN 2012] (1).
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Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.

by Goodson, Scott.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 GOO 2012] (1).
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Annual editions : marketing 12/13 / editors, John E. Richardson, Nisreen N. Bahnan.

by Richardson, John E | Bahnan, Nisreen N.

Edition: 35th edPublisher: New York, NY : McGraw-Hill, c2013Other title: Marketing 12/13 | Marketing 2012/2013.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ANN 2013] (1).
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.

by Post, Karen.

Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 POS 2012] (2).
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Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.

by Salkowitz, Rob, 1967-.

Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 741.5973 SAL 2012] (1).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 19 edition, International student editionPublisher: New York, NY : McGraw-Hill/Irwin, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER 2014] (6).
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Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv | Levy, Michael, 1950-.

Edition: 4th ed.Publisher: New York : McGraw-Hill/Irwin, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 GRE 2014] (3).
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