Taylor's Library

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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 3rd ed.Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.830285554 BUR 2012] (1).
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Relationship marketing : exploring relational strategies in marketing / John Egan.

by Egan, John, 1952-.

Edition: 4th ed.Publisher: New York : Financial Times Prentice Hall, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 EGA 2011] (1).
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E-marketing / Judy Strauss, Raymond Frost.

by Strauss, Judy | Frost, Raymond, 1960-.

Edition: 6th ed.Publisher: Boston : Pearson/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 STR 2012] (1).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2010] (1).
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Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Havard Hansen.

by Schiffman, Leon G [author.] | Kanuk, Leslie Lazar [author.] | Hansen, Håvard [author.].

Edition: Second edition.Publisher: Harlow, England : Pearson Financial Times/Prentice Hall, 2012Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 SCH 2012] (1).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Third editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (5).
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Marketing : Australia and New Zealand / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 3rd ed.Publisher: Sydney : Prentice Hall Australia, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800994 MAR] (5).
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Marketing managment and information technology / Keith Fletcher

by Fletcher, Keith, 1948-.

Publisher: Hertfordshire, U.K. : Prentice Hall Int. (UK, 1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FLE] (1).
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Consumer behaviour / Leon Schiffman... [et al.].

by Schiffman, Leon G.

Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (1).
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Buyer behavior in marketing strategy / John A. Howard

by Howard, John A.

Edition: 2nd ed., Int ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall International, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 HOW] (2).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

by Kerin, Roger A | Peterson , Robert A.

Edition: 7th ed.Publisher: Engewood Cliffs , N.J. : Prentice Hall , 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER] (1).
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil, 1960- | Meindl, Peter, 1970-.

Edition: 4th ed.Publisher: Boston : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.7 CHO 2010] (1).
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Marketing : an introduction / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 3rd ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Marketing management : an asian perspective / Philip Kotler ... [et al.]

by Philip, Kotler.

Publisher: Singapore : Prentice Hall, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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Marketing management and strategy / Peter Doyle

by Doyle, Peter, 1943 June 23-2003.

Publisher: Hemel Hempstead, U.K. : Prentice Hall International (UK), 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (1).
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