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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 9th edition.International edition.Publisher: Mason, OH : Thomson South-Western, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.804 HUT]
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Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair.
by McDaniel, Carl, Jr, 1941- | Lamb, Charles W | Hair, Joseph F., Jr, 1944-. Edition: Fifth edition, International student ed.Publisher: Mason, Ohio : Thomson/South-Western, [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAC]
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Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry | Elliott, Richard. Edition: 2nd ed.Publisher: Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER]
(1).
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko. Publisher: Chichester : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.472 HED 2011]
(1).
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The thank you economy / Gary Vaynerchuk.
by Vaynerchuk, Gary. Publisher: New York : Harper Business, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 VAY 2011]
(1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 11th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KER]
(1).
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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noel Kapferer and Vincent Bastien.
by Kapferer, Jean-Noël | Bastien, Vincent. Edition: Second edition.Publisher: London ; Philadelphia, PA : Kogan Page, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KAP 2012]
(1).
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Marketing management and strategy / Peter Doyle and Phil Stern.
by Doyle, Peter, 1943 June 23-2003 | Stern, Phil, 1954-. Edition: 4th ed.Publisher: Harlow : Financial Times Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
(4).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
(2).
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Principles of service marketing and management / Christopher Lovelock, Lauren Wright.
by Lovelock, Christopher H | Wright, Lauren. Edition: 2nd ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV]
(1).
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Beyond six sigma : profitable growth through customer value creation / Gary A. Plaster, Jerry D. Alderman.
by Plaster, Gary | Alderman, Jerry D. Publisher: Hoboken, N.J. : J. Wiley, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4013 PLA]
(1).
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Out of the box marketing : how to build a super-profitable business / David Abingdon.
by Abingdon, David. Publisher: London : Thorogood, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ABI]
(1).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 10th ed.Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET 2011]
(1).
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Introduction to Marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.
by McDaniel, Carl, Jr, 1941- | Hair, Joseph F., Jr, 1944- | Lamb, Charles W. Edition: 8th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAC 2006]
(1).
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Marketing management : a value creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Mühlbacher.
by Dubois, Pierre-Louis | Jolibert, Alain | M©ơhlbacher, Hans, 1949-. Publisher: New York : Palgrave Macmillan, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DUB]
(1).
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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.
by Van Gelder, Sicco, 1964-. Publisher: Sterling, Va. : Kogan Page Limited, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VAN]
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Strategic market management / David A. Aaker.
by Aaker, David A. (David Allen), 1938-. Edition: 8th ed.Publisher: Hoboken, NJ : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK]
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Events as a strategic marketing tool / editor Leo Rask.
by Rask, Leo. Edition: 1st edition.Publisher: Valley Cottage, NY : Scitus Academics, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.20688 EVE 2016]
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Marketing destinations and venues for conferences, conventions and business events / Tony Rogers and Rob Davidson.
by Rogers, Tony, 1945- | Davidson, Rob, 1955-. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 060.688 ROG 2016]
(2).
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Creative genius : an innovation guide for business leaders, border crossers and game changers / Peter Fisk.
by Fisk, Peter (Peter Robert). Publisher: Chichester, West Sussex : Capstone, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4063 FIS 2011]
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