Taylor's Library

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Marketing management : an asian perspective / Philip Kotler ... [et al.]

by Philip, Kotler.

Publisher: Singapore : Prentice Hall, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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Progress in tourism marketing / edited by Metin Kozak and Luisa Andreu.

by Kozak, Metin, 1968- | Andreu, Luisa.

Publisher: Oxford : Elsevier, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 PRO 2006] (1).
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The formula for successful marketing : complete guide for marketing professionals / Ralph Mroz

by Mroz, Ralph.

Publisher: San Marcos, Calif. : Avant Books, c1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MRO] (1).
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The 22 immutable laws of marketing / Al Ries and Jack Trout

by Ries, Al | Trout, Jack [(j.a.)].

Edition: Paperback ed.Publisher: England : HarperCollinsBusiness, 1994Other title: Twenty-two immutable laws of marketing..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 RIE] (1).
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Web advertising and marketing / Joshua O. Testerman, Thomas J. Kuegler, Paul J. Dowling

by Testerman, Joshua O | Dowling, Paul J [(j.a.)] | Kuegler, Thomas J [(j.a.)].

Publisher: Rocklin, Calif. : Prima Publishing, [1996?]Availability: Items available for loan: Taylor's Library-TU [Call number: 025.04 TES] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: Sixth edition.Global edition.Publisher: Harlow : Pearson Education Limited, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2014] (2).
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Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O. C | Hartline, Michael D.

Edition: Sixth edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 FER 2014] (1).
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Sales and marketing

Publisher: N.Y. : McGraw-Hill, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SAL] (1).
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Negotiating

Publisher: N.Y. : McGraw-Hill, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4 NEG] (1).
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And now a few words from me : advertising leading critic lays down the law, once and for all / Bob Garfield.

by Garfield, Bob.

Publisher: New York : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 GAR] (1).
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Marketing management and strategy / Peter Doyle

by Doyle, Peter, 1943 June 23-2003.

Publisher: Hemel Hempstead, U.K. : Prentice Hall International (UK), 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (1).
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 5th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK 2013] (1).
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Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip.

Edition: 9th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 3rd ed.Publisher: Chicago : Richard D. Irwin, c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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Services marketing / Helen Woodruffe.

by Woodruffe, Helen.

Publisher: London : Pitman Pub., 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WOO] (3).
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Marketing communications : an integrated approach / P. R. Smith

by Smith, P. R. (Paul Russell), 1957-.

Publisher: London : Kogan Page, 1995 printingAvailability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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Marketing management / Brian Sheehan.

by Sheehan, Brian, Associate Professor.

Publisher: Lausanne : AVA Academia, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SHE 2011] (1).
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