Taylor's Library

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Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.

by Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.].

Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ADV 2017] (5).
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Brand society : how brands transform management and lifestyle / Martin Kornberger.

by Kornberger, Martin, 1974-.

Publisher: Cambridge : Cambridge University Press, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KOR 2010] (2).
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Managing brands : a contemporary perspective / Sylvie Laforet.

by Laforet, Sylvie.

Publisher: Maidenhead, Berks. : McGraw-Hill Higher Education, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LAF 2010] (1).
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How to measure and manage your corporate reputation [electronic resource] / Terry Hannington.

by Hannington, Terry | ebrary, Inc.

Publisher: Aldershot, England ; Burlington, VT : Gower, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.2] (1).
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The 22 immutable laws of branding / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Publisher: London : Profile Books, 2003Other title: Twenty-two immutable laws of branding..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 RIE] (1).
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The origin of brands : How product evolution creates endless possibilities for new brands / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st ed.Publisher: New York : HarperCollins, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 RIE] (1).
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Brandscendence [electronic resource] : three essential elements of enduring brands / Kevin A. Clark.

by Clark, Kevin A | ebrary, Inc.

Publisher: Chicago : Dearborn Trade, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Brand royalty [electronic resource] : how the world's top 100 brands thrive and survive / Matt Haig.

by Haig, Matt | ebrary, Inc.

Publisher: London ; Sterling, Va. : Kogan Page, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Corporate reputation [electronic resource] : managing opportunities and threats / Ronald J. Burke, Graeme Martin and Cary L. Cooper.

by Burke, Ronald J | Martin, Graeme | Cooper, Cary L | Ebooks Corporation.

Publisher: Burlington, VT : Ashgate Pub. Company, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.2] (1).
The branding of MTV : will Internet kill the video star? / Paul Temporal.

by Temporal, Paul.

Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 384.5506573 TEM] (2).
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B2B branding in Malaysia: a guide to building successful business-to-business brands / Dr. Paul Temporal.

by Temporal, Paul.

Publisher: Selangor : Kanyin Publications, c2006Other title: Business-to-businesss branding in Malaysia.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 TEM 2006] (3).
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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Publisher: London ; New York : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HED] (1).
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The soul of the corporation : how to manage the identity of your company / Hamid Bouchikhi, John R. Kimberly.

by Bouchikhi, Hamid | Kimberly, John R. (John Robert), 1942-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 BOU] (2).
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Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton.

by Sexton, Donald E, 1943-.

Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2008]Copyright date: ©2008Other title: Trump University branding one hundred and one | Trump University branding one hundred one.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 SEX 2008] (2).
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.

by Light, Larry | Kiddon, Joan, 1949-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIG 2009] (1).
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Brand management / Francesca Dall'Olmo Riley.

by Riley, Francesca Dall'Olmo.

Publisher: London : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA 2010] (3). In transit (1).
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Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.

by Morgan, Adam.

Edition: 2nd ed., [Rev. & expanded].Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MOR 2009] (1).
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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

by Chevalier, Michel, 1943- | Mazzalovo, Gerald.

Publisher: Singapore : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 CHE 2008] (1).
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Advanced brand management : managing brands in a changing world / Paul Temporal.

by Temporal, Paul.

Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 TEM 2010] (1).
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Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.

by Keller, Kevin Lane, 1956- | Apéria, Tony | Georgson, Mats.

Edition: 2nd ed.Publisher: Harlow : Financial Times/Prentice Hall, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL 2012] (1).
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