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Sales therapy? [electronic resource] : effective selling for the small business owner / Grant Leboff.
by Leboff, Grant | ebrary, Inc. Publisher: Hoboken, NJ : Capstone Pub., c2007Other title: Effective selling for the small business owner.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.85]
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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.]. Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2017]
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Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.
by Baran, Roger J. (Roger Joseph), 1945- [author.] | Galka, Robert J [author.]. Edition: Second edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Other title: CRM.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 BAR 2017]
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Join the conversation [electronic resource] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.
by Jaffe, Joseph, 1970- | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/343]
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Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors.
by Sheth, Jagdish N | Parvatiyar, Atul. Publisher: Thousand Oaks : SAGE, c2000Other title: Relationship marketing.l.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 HAN]
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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.
by Peppers, Don | Rogers, Martha, 1952-. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 PEP 2011]
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Microsoft Dynamics CRM 4 for dummies [electronic resource] / Joel Scott, David Lee.
by Scott, Joel | ebrary, Inc. Edition: 1st ed.Publisher: Indianapolis, IN : Wiley, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Influence marketing : how to create, manage, and measure brand influencers in social media marketing / Danny Brown, Sam Fiorella.
by Brown, Danny (Business consultant) | Fiorella, Sam. Publisher: Indianapolis, Indiana : Que Publishing, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BRO 2013]
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Spark [electronic resource] : be more innovative through co-creation / John Winsor.
by Winsor, John, 1959- | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., 2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/12]
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Successful customer relationship marketing [electronic resource] : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone.
by Foss, Bryan | Stone, Merlin, 1948- | ebrary, Inc. Publisher: London : Kogan Page, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.812]
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E-commerce relationship marketing [electronic resource] / Guest editors Jerry Fjermestab and Nicholas C. Romano, Jr.
by Fjermestab, Jerry | Romano, Nicholas C | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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The rainmaker's toolkit [electronic resource] : power strategies for finding, keeping, and growing profitable clients / Harry Mills.
by Mills, Harry, 1950- | ebrary, Inc. Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Customer relationship management [electronic resource] : how to turn a good business into a great one! / Graham Roberts-Phelps.
by Roberts-Phelps, Graham | ebrary, Inc. Publisher: London : Hawksmere, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/12]
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Strategic alliances & marketing partnerships [electronic resource] : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.
by Gibbs, Richard, 1955- | Humphries, Andrew, 1949-. Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Strategic alliances and marketing partnerships.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658/.046]
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Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm / Evert Gummesson.
by Gummesson, Evert, 1936-. Edition: 2nd ed.Publisher: Oxford ; Boston, MA : Butterworth-Heinemann, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 GUM]
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Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.
by Halinen, Aino, 1961- | ebrary, Inc. Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/068/8]
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Journal of relationship marketing [electronic resource]. Source: Academic Source CompletePublisher: Binghamton, N.Y. : Haworth Press, 2002-Online access: Abstracts Available: Dec 2006- Available on EBSCOhost. Availability: No items available
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Customer relationship management : modern trends and perspectives / edited by S. Shanmugasundaram
by Shanmugasundaram, S. Publisher: New Delhi : Prentice-Hall of India Private Ltd., c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 CUS 2008]
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