Taylor's Library

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Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Publisher: Cincinnati, Ohio : South-Western College Pub., 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ASS] (3).
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Essentials of marketing research / William G. Zikmund

by Zikmund, William G.

Publisher: Fort Worth, Tex. : The Dryden Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK] (7).
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Marketing research / A. Parasuraman

by Parasuraman, A.

Edition: 2nd ed.Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 PAR] (1).
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Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester.

by Hester, Edward L.

Publisher: N.Y. : John Wiley, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HES] (1).
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Market research : a guide to planning, methodology and evaluation / Paul Hague & Peter Jackson.

by Hague, Paul N | Jackson, Peter, 1942-.

Publisher: London : Kogan Page, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (1).
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Do your own market research / Paul Hague, Peter Jackson

by Hague, Paul | JACKSON, Peter [(j.a.)].

Edition: 2nd ed.Publisher: England : Kogan Page, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (1).
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Edition: 5th ed., Int. ed.Publisher: N.Y. : McGraw-Hill, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KIN] (2).
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Questionnaire design / Paul Hague

by Hague, Paul.

Publisher: England : Kogan Page, 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAG] (3).
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Retail marketing / Peter J. Goldrick.

by McGoldrick, Peter J.

Publisher: London ; New York : McGraw Hill, 1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 MAC 1990] (3).
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Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A. (David Allen), 1938- | Day, George S [(j.a.)] | Kumar, V, 1957- [(j.a.)].

Edition: 6th ed.Publisher: N.Y. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
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The handbook for focus group research / Thomas L. Greenbaum.

by Greenbaum, Thomas L.

Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 GRE] (1).
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Marketing research / Wong Toon Quee

by Wong, Toon Quee.

Edition: 2nd ed.Publisher: Singapore: Heinemann, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 WON] (1).
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Marketing research / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F [(j.a.)].

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (3).
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Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (3).
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Marketing research : an applied approach / Naresh Malhotra, David Birks

by Malhotra, Naresh K | Birks, David F.

Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1), TC External Storage [Call number: 658.83 MAL] (1).
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International marketing research / V. Kumar.

by Kumar, V, 1957-.

Edition: Eastern economy ed.Publisher: New Delhi : Prentice-Hall of India, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KUM] (1).
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