Taylor's Library

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Advertising promotion : supplement aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Edition: 5th ed.Publisher: Fort Worth, Tex. : The Dryden Press, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald E.

Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (3).
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Marketing research / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F [(j.a.)].

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (3).
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Marketing / Eric N. Berkowitz ... [et al.]

by Berkowitz, Eric N.

Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (19).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 19th ed.Publisher: New York : McGraw-Hill/Irwin, c2014Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 PER 2014] (2), Taylor's Library-TU [Call number: 658.8 PER 2014] (1).
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The new marketing era : marketing to the imagination in a technology-driven world / Paul Postma.

by Postma, Paul.

Publisher: N.Y. : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 POS] (1).
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A preface to marketing management / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H [(j.a.)].

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PET] (2).
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Fundamentals of marketing / Miller and Layton.

by Miller, Kenneth E | Etzel, Michael J | Layton, R. A. (Roger Alexander), 1934- | Stanton, William J.

Edition: 4th editionPublisher: Sydney : McGraw-Hill Book Co. Australia, 2000Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MIL] (12).
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C, 1944- | Traver, Carol Guercio.

Edition: Eleventh edition.Publisher: Boston : Pearson, [2015]Copyright date: ©2015Other title: E-commerce 2015.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 LAU 2015] (1).
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The magazine article : how to think it, plan it, write it / Peter P. Jacobi.

by Jacobi, Peter P.

Publisher: Bloomington, Ind. : Indiana University Press, c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 808.02 JAC] (3).
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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal

by Temporal, Paul.

Publisher: Singapore : John Wiley & Sons (Asia) c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827095 TEM] (1).
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Competitive marketing strategy : dynamic manoeuvring for competitive position / Linden Brown

by Brown, Linden.

Edition: 2nd ed.Publisher: Melbourne : Nelson ITP, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 BRO] (1).
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Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies

by Moutinho, Luiz | Davies, Fiona [(j.a.)] | Goode, Mark [(j.a.)].

Publisher: Chichester, U.K. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800151 MOU] (3).
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Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel, Carl, Jr, 1941- | Lamb, Charles W | Hair, Joseph F., Jr, 1944-.

Edition: Twelfth edition.International edition.Publisher: Australia : South-Western, Cengage Learning, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC 2013] (2).
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O, 1997 | Ingram, Thomas N | LaForge, Raymond W.

Edition: 2nd ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BEA] (4).
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Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

by Cravens, David W | Merrilees, W.J. (William John), 1946- [(j.a.)] | Walker, Rhett H [(j.a.)].

Edition: 1st Australasian ed.Publisher: Sydney : McGraw-Hill Book Co. Australia, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (2).
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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald

by Brown, Linden | McDonald, Malcolm [(j.a.)].

Publisher: Basingstoke [U.K.] : Macmillan, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 BRO] (1).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (3).
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