Taylor's Library

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Publisher: Boston [Mass.] : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (3).
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Anyone can write a "best-seller" ... and get it published : a complete guide to writing nonfiction / John C. Biardo.

by Biardo, John C.

Publisher: Elmwood Park, Ill. : Elmwood Park Pub. Co., c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 808.02 BIA] (1).
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Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham

by Lancaster, Geoff | Massingham, Lester [(j.a.)].

Edition: 3rd ed.Publisher: London : McGraw-Hill Pub. Co., c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAN] (2).
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

by Cravens, David W | Crittenden, Victoria Lynn [(j.a.)] | Lamb, Charles W [(j.a.)].

Edition: 6th ed., Int ed.Publisher: Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]

by Batra, Rajeev | David Shepard Associates.

Edition: 3rd ed.Publisher: N. Y. : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 NEW] (1).
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Annual editions : marketing 00/01 / editor, John E. Richardson.

Edition: 22nd ed.Publisher: Guilford, Conn. : Dushkin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ANN] (1).
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How to prepare a promotional plan / David Waller

by Waller, David.

Publisher: Sydney : McGraw-Hill Book Co. Australia, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL] (5).
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Global marketing management / Warren J. Keegan

by Keegan, Warren J.

Edition: 6th ed. , Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c1999Availability: Items available for loan: TC External Storage [Call number: 658.848 KEE] (1).
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

by Simchi-Levi, David | Kaminsky, Philip [(j.a.)] | Simchi-Levi, Edith [(j.a.)].

Edition: Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 SIM] (6).
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Chicago : Singapore : Irwin ; McGraw-Hill Book Co., 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LEH] (2).
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Marketing : origins, concepts, environment / Ray Wright

by Wright, Ray, 1942-.

Edition: 1st editionPublisher: London : Business Press/Thomson Learning, c1999Availability: Items available for loan: TC External Storage [Call number: 658.8 WRI] (1).
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Marketing management / Philip Kotler

by Kotler, Philip.

Edition: Millennium ed., Int ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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Destination brands [electronic resource] : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.

by Morgan, Nigel | Pritchard, Annette | Pride, Roger | Morgan, Nigel. Destination branding.

Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.47910688] (1).
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome) [(j.a.)].

Edition: 13th ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (1).
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Journal of international marketing.

by Eli Broad Graduate School of Management. Center for International Business Education and Research | American Marketing Association.

Publisher: East Lansing, MI : Michigan State University Press, 1993-Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84805 JOU] (3).
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: Library ed., 2000 e[d].Publisher: Boston : Houghton Mifflin, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (1).
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