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Advertising campaign strategy / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
by Parente, Donald | Strausbaugh-Hutchinson, Kirsten L. Edition: Fifth edition.Publisher: Boston, MA : Cengage Learning, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR 2015]
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Brand mascots : and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe.
by Brown, Stephen, 1955 March 23- | Ponsonby-McCabe, Sharon, 1973-. Publisher: Oxfordshire, [England] ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/13]
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Marketing communications / Lynne Eagle [and three others].
by Eagle, Lynne [author.]. Edition: First edition.Publisher: Oxfordshire, England ; New York, New York : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
by Tuckwell, Keith, 1950-. Edition: Fourth edition.Publisher: Toronto : Pearson Canada, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 TUC 2014]
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Advertising : an integrated marketing communication perspective / George E. Belch [and three others]
by Belch, George E. (George Edward), 1951-. Edition: 3rd editionPublisher: North Ryde, N.S.W. : McGraw-Hill Education (Australia), [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2014]
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Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.
by Choi, Tsan-Ming [editor.]. Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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100 ideas that changed advertising / Simon Veksner.
by Veksner, Simon. Publisher: London : Laurence King Publishing, 2015Other title: One hundred ideas that changed advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 VEK 2015]
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Unbrandable : how to succeed in the new brand place / Adam N. Stone.
by Adz, King, 1969-. Publisher: London : Thames & Hudson, 2015Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADZ 2015]
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Nontraditional media in marketing and advertising / Robyn Blakeman.
by Blakeman, Robyn, 1958-. Publisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 BLA 2014]
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The Routledge companion to advertising and promotional culture [electronic resource] / edited by Matthew P. McAllister, Emily West.
by McAllister, Matthew P | West, Emily. Publisher: New York, NY : Routledge, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-. Edition: Ninth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2012]Copyright date: ©2012Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV 2012]
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Marketing to and through kids / Selina S. Guber, Jon Berry.
by Guber, Selina S | Berry, Jon. Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 GUB]
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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 TRO 2010]
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
by Shimp, Terence A. Edition: 8th ed.Publisher: [Mason, OH] : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI 2010]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: Sixth edition.Global edition.Publisher: Harlow : Pearson Education Limited, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2014]
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And now a few words from me : advertising leading critic lays down the law, once and for all / Bob Garfield.
by Garfield, Bob. Publisher: New York : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 GAR]
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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George E | Belch, Michael A [(j.a.)]. Edition: 3rd ed.Publisher: Chicago : Richard D. Irwin, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
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Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani.
by Lakhani, Dave, 1965- | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8001/9]
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