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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
by Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant. Edition: First edition.Publisher: New York : Routledge, 2016Other title: Companion to contemporary brand management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2018]
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Marketing / William M. Pride, O.C. Ferrell.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: 2020 edition.Publisher: Boston, MA : Cengage, [2020]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PRI 2020]
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Principles of marketing / Philip T. Kotler, Gary Armstrong with Marc Oliver Opresnik.
by Kotler, Philip T [author.] | Armstrong, Gary, 1960- [author.] | Opresnik, Marc Oliver [contributor.]. Edition: Eighteenth edition, Global edition.Publisher: Harlow, England : Pearson, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
by Kerin, Roger A [author.] | Hartley, Steven W [author.]. Edition: Eighth edition.Publisher: New York, NY : McGraw-Hill Education, [2020]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 KER 2020]
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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Opresnik, Mark Oliver [contributor.]. Edition: Eighteenth edition.Global edition.Publisher: Harlow, Essex ; New York, NY : Pearson Education Limited, [2021]Copyright date: ©2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2021]
(3).
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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
by Pelsmacker, Patrick de, 1957- [author.] | Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
(1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Ninth edition.Global edition.Publisher: Upper Saddle River : Pearson, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
(1).
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Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan.
by Ryan, Damian [author.]. Edition: Fifth edition.Publisher: New York, New York State : Kogan Page Inc, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Marketing strategy and competitive positioning / Graham Hooley [and three others].
by Hooley, Graham J [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
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Global marketing / Mark C. Green, Warren J. Keegan.
by Green, Mark C [author.]. Edition: Tenth edition, global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.848]
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Brand management strategies : luxury and mass markets / William D'Arienzo.
by D'Arienzo, William [author.]. Publisher: New York : Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DAR 2016]
(5).
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R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.
by Chapman, Chris [author.] | Feit, Elea McDonnell [author.]. Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 005.133]
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E [author.]. Edition: Seventh edition.Publisher: New York ; London : Routledge, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.111]
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Event planning and management : principles, planning and practice / Ruth Dowson and David Bassett.
by Dowson, Ruth [author.] | Bassett, David, 1975- [author.]. Edition: Second edition.Publisher: London, England ; New York, New York ; New Delhi, India : Kogan Page, [2018]Copyright date: ©2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 394.2]
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Marketing for hospitality and tourism / Philip Kotler [and three others].
by Kotler, Philip [author.]. Edition: Seventh edition, Global edition.Publisher: Harlow, England : Pearson, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
by Kelley, Larry D, 1955- [author.] | Jugenheimer, Donald W [author.] | Sheehan, Kim Bartel [author.]. Edition: Fourth edition.Publisher: New York, New York ; London, [England] : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/11]
(1).
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Essentials of marketing analytics / Joseph Hair, Dana E. Harrison, Haya Ajjan.
by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.]. Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Principles of supply chain management : a balanced approach / Joel D. Wisner, PhD (University of Nevada, Las Vegas), Keah-Choon Tan, PhD (University of Nevada, Las Vegas), G. Keong Leong, PhD (California State University, Dominguez Hills).
by Wisner, Joel D [author.] | Tan, Keah-Choon [author.] | Leong, G. Keong [author.]. Edition: Fifth edition.Publisher: Boston, Massachusetts : Cengage, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.7]
(1).
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Exhibit design that works : create a trade show display that gets noticed & gains clients / Marlys K. Arnold.
by Arnold, Marlys K [author.]. Publisher: Kansas City, MO : Tiffany Harbor Productions, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.152 ARN 2017]
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