Taylor's Library

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Competitive marketing strategy : dynamic manoeuvring for competitive position / Linden Brown

by Brown, Linden.

Edition: 2nd ed.Publisher: Melbourne : Nelson ITP, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 BRO] (1).
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Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies

by Moutinho, Luiz | Davies, Fiona [(j.a.)] | Goode, Mark [(j.a.)].

Publisher: Chichester, U.K. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800151 MOU] (3).
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Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel, Carl, Jr, 1941- | Lamb, Charles W | Hair, Joseph F., Jr, 1944-.

Edition: Twelfth edition.International edition.Publisher: Australia : South-Western, Cengage Learning, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC 2013] (2).
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O, 1997 | Ingram, Thomas N | LaForge, Raymond W.

Edition: 2nd ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BEA] (4).
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Strategic marketing management for the Pacific region / David W. Cravens, Bill Merrilees and Rhett H. Walker

by Cravens, David W | Merrilees, W.J. (William John), 1946- [(j.a.)] | Walker, Rhett H [(j.a.)].

Edition: 1st Australasian ed.Publisher: Sydney : McGraw-Hill Book Co. Australia, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (2).
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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald

by Brown, Linden | McDonald, Malcolm [(j.a.)].

Publisher: Basingstoke [U.K.] : Macmillan, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 BRO] (1).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (3).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Publisher: Boston [Mass.] : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (3).
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Anyone can write a "best-seller" ... and get it published : a complete guide to writing nonfiction / John C. Biardo.

by Biardo, John C.

Publisher: Elmwood Park, Ill. : Elmwood Park Pub. Co., c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 808.02 BIA] (1).
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Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham

by Lancaster, Geoff | Massingham, Lester [(j.a.)].

Edition: 3rd ed.Publisher: London : McGraw-Hill Pub. Co., c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAN] (2).
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

by Cravens, David W | Crittenden, Victoria Lynn [(j.a.)] | Lamb, Charles W [(j.a.)].

Edition: 6th ed., Int ed.Publisher: Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]

by Batra, Rajeev | David Shepard Associates.

Edition: 3rd ed.Publisher: N. Y. : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 NEW] (1).
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Annual editions : marketing 00/01 / editor, John E. Richardson.

Edition: 22nd ed.Publisher: Guilford, Conn. : Dushkin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ANN] (1).
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How to prepare a promotional plan / David Waller

by Waller, David.

Publisher: Sydney : McGraw-Hill Book Co. Australia, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL] (5).
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Global marketing management / Warren J. Keegan

by Keegan, Warren J.

Edition: 6th ed. , Int. ed.Publisher: Upper Saddle River, N.J. : Prentice Hall International, c1999Availability: Items available for loan: TC External Storage [Call number: 658.848 KEE] (1).
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi

by Simchi-Levi, David | Kaminsky, Philip [(j.a.)] | Simchi-Levi, Edith [(j.a.)].

Edition: Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 SIM] (6).
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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Chicago : Singapore : Irwin ; McGraw-Hill Book Co., 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LEH] (2).
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Marketing : origins, concepts, environment / Ray Wright

by Wright, Ray, 1942-.

Edition: 1st editionPublisher: London : Business Press/Thomson Learning, c1999Availability: Items available for loan: TC External Storage [Call number: 658.8 WRI] (1).
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