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Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2022]
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.
by Cornwell, T. Bettina [author.]. Edition: Second edition.Publisher: New York, New York State ; London, England : Routledge, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.285]
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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert.
by Som, Ashok [author.] | Blanckaert, Christian [author.]. Edition: Second edition.Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SOM 2021]
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The business of tourism / J. Christopher Holloway, Claire Humphreys.
by Holloway, J. Christopher [author.] | Humphreys, Claire [author.]. Edition: 12th edition.Publisher: Los Angeles : SAGE, 2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 HOL 2022]
(3). Items available for reference: Taylor's Library-TU
[Call number: 338.4791 HOL 2022]
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The business of tourism / J. Christopher Holloway & Claire Humphreys.
by Holloway, J. Christopher [author.] | Humphreys, Claire [author.]. Edition: Eleventh edition.Publisher: Los Angeles : SAGE, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 HOL 2020]
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.
by Cornwell, T. Bettina [author.]. Edition: Second edition.Publisher: New York, New York State ; London, England : Routledge, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.
by Hoffman, K. Douglas [author.] | Bateson, John E.G [author.]. Edition: Fifth edition.Publisher: Boston, MA : Cengage Learning, [2017]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HOF 2017]
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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The Routledge handbook of hospitality marketing / edited by Dogan Gursoy.
by Gursoy, Dogan [editor.]. Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing research for the tourism, hospitality and events industries / Bonita Kolb.
by Kolb, Bonita [author.]. Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing management /cPhilip Kotler, Kevin Lane Keller, Alexander Chernev.
by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Chernev, Alexander [author.]. Edition: Sixteenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2022]Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Essentials of services marketing.
by Wirtz, Jochen [author.] | Lovelock, Christopher H [author.] | Chew, Patricia [author.]. Edition: Fourth edition / Jochen Wirtz, Christopher Lovelock, Patricia Chew.Global edition.Publisher: Harlow : Pearson, 2022Copyright date: ©2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer.
by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.]. Edition: 3rd edition.Publisher: London ; Philadelphia : Kogan Page, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Digital marketing all-in-one / by Stephanie Diamond.
by Diamond, Stephanie [author.]. Publisher: Hoboken, New Jersey : For Dummies, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Marketing and managing tourism destinations / Alastair M. Morrison.
by Morrison, Alastair M [author.]. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 MOR 2019]
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Communicating visually : the graphic design of the brand / edited by Daniel Raposo.
by Raposo, Daniel [editor.]. Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2019Availability: Items available for loan: Taylor's Library-TC
[Call number: 741.6 COM 2019]
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.
by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.]. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 DIG 2020]
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Digital marketing fundamentals : from strategy to ROI / Marjolein Visser RM, Berend Sikkenga SMP, Mike Berry.
by Visser, Marjolein (Marketing executive) [author.] | Sikkenga, Berend [author.] | Berry, Mike, 1958- [author.]. Edition: Second edition.Publisher: Netherlands : Noordhoff Uitgevers bv, Groningen/Utrecht, 2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 VIS 2022]
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