Taylor's Library

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Copywriting for the electronic media : a practical guide / Milan D. Meeske.

by Meeske, Milan D.

Edition: 5th ed.Publisher: Belmont, CA : Thomson/Wadsworth, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.14 MEE] (1).
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An architect's guide to fame [electronic resource] / edited by Paul Davies and Torsten Schmiedeknecht ; photography by Julie Cook.

by Davies, Paul, 1961- | Schiedeknecht, Torsten | Cook, Julie | ebrary, Inc.

Publisher: Amsterdam ; Boston : Elsevier/Architectural Press, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.19/72] (1).
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Advertising and consumer citizenship [electronic resource] : gender, images, and rights / Anne M. Cronin.

by Cronin, Anne M, 1967- | ebrary, Inc.

Publisher: London : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1042] (1).
Color management for logos : a comprehensive guide for graphic designers / John Drew & Sarah Meyer.

by Drew, John T. (John Thomas) | Meyer, Sarah A.

Publisher: Mies : RotoVision, 2008Other title: Colour management for logos.Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 DRE 2008] (2).
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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]

by Morrison, Margaret A.

Publisher: Thousand Oaks, Calif. : SAGE, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 USI] (1).
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Advertising / Iain MacRury.

by MacRury, Iain.

Publisher: London : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MAC 2009] (2).
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Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author.

by Berger, Arthur Asa, 1933-.

Edition: 3rd edition.Publisher: Lanham : Rowman & Littlefield Publishers, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10420973 BER] (1).
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Now my advertising works! : an advertiser's guide to what works and what doesn't in Asia / by Jim Aitchison.

by Aitchison, Jim.

Publisher: Singapore : Pearson Prentice Hall, 2005Other title: Advertiser's guide to what works and what doesn't in Asia.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1095 AIT] (1).
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Designing brand experiences / by Robin Landa.

by Landa, Robin.

Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LAN] (1).
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Bottom-up marketing / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Publisher: New York : McGraw-Hill, c1989Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 RIE] (1).
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The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.

by Cappo, Joe.

Publisher: Chicago, Ill. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CAP] (1).
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The fundamentals of advertising / John Wilmshurst and Adrian Mackay.

by Wilmshurst, John | Mackay, Adrian.

Edition: 2nd ed.Publisher: Boston : Butterworth-Heinemann, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WIL] (1).
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Layout workbook : a real-world guide to building pages in graphic design / Kristin Cullen.

by Cullen, Kristin.

Publisher: Beverly, MA : Rockport, 2007, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 CUL 2007] (2).
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The digital handshake [electronic resource] : seven proven strategies to grow your business using social media / Paul Chaney.

by Chaney, Paul, 1955-.

Publisher: Hoboken, N.J. : Wiley & Sons, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Crisis communications [electronic resource] : a casebook approach / Kathleen Fearn-Banks.

by Fearn-Banks, Kathleen.

Edition: 4th ed.Publisher: New York : Routledge/Taylor and Francis Group, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 659.2] (1).
It's not who you know, it's who knows you! [electronic resource] : the small business guide to raising your profits by raising your profile / David Avrin.

by Avrin, David.

Publisher: Hoboken, N.J. : John Wiley, c2010Other title: It is not who you know, it is who knows you!.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

by Veloso, Maria.

Edition: 2nd ed.Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
The findability formula [electronic resource] : the easy, non-technical approach to search engine marketing / Heather Lutze.

by Lutze, Heather, 1969-.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
World wide rave [electronic resource] : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.

by Scott, David Meerman.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 650.1] (1).
Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.

by Cuno, Steve, 1954-.

Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).