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Hospitality sales and marketing / James R. Abbey.
by Abbey, James R | American Hotel & Motel Association. Educational Institute. Edition: 5th ed.Publisher: Lansing, MI : Educational Institute, American Hotel & Lodging Association, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 ABB]
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Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
by Mathews, Brian (Brian Scott). Publisher: Chicago : American Library Association, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 021.7 MAT]
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Hospitality and tourism marketing / William Lazer, Melissa Dallas, Carl Riegel.
by Lazer, William | Dallas, Melissa | Riegel, Carl D | American Hotel & Lodging Association. Educational Institute. Publisher: Lansing, Michigan : American Hotel & Lodging Educational Institute, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 LAZ]
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Underground art : London Transport posters, 1908 to the present / Oliver Art.
by Green, Oliver. Publisher: London : Laurence King, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 769.493884 GRE]
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Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.
by Shah, Kruti | D'Souza, Alan. Publisher: New Delhi : Tata McGraw-Hill, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 SHA]
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Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
by Beard, Fred K., 1957-. Publisher: Lanham : Rowman & Littlefield, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEA]
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The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.
by Jhally, Sut. Publisher: New York ; London : Routledge, 1990Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 JHA 1990]
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Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry | Elliott, Richard H. Edition: 3rd ed.Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [et. al.].
by Belch, George E | Kerr, Gayle | Powell, Irene | Belch, Michael A. Edition: [1st ed. (Australian)]Publisher: Sydney : McGraw-Hill Australia, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV]
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Media planning guide 2009 : Malaysia. Publisher: Kuala Lumpur : Perception Media Sdn Bhd., 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MED]
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Web marketing for dummies / by Jan Zimmerman.
by Zimmerman, Jan. Edition: 3rd ed.Publisher: Hoboken, NJ : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ZIM 2012]
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The diary of an ad man : the war years, June 1, 1942 - December 31, 1943 / James Webb Young.
by Young, James Webb, 1886-. Publisher: Chicago : Advertising Pub., 1944Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092 YOU 1944]
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Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.
by Hovland, Roxanne | Wolburg, Joyce Marie. Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HOV 2010]
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How to write a good advertisement : a short course in copywriting / by Victor O. Schwab.
by Schwab, Victor O. Publisher: Chatsworth, Calif. : Wilshire Book, c1962Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 SCH 1962]
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Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.
by Abrajano, Marisa A, 1977-. Publisher: Stanford, Calif. : Stanford University Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.70973 ABR 2010]
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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.
by Drewniany, Bonnie L | Jewler, A. Jerome. Edition: 10th ed.Publisher: Boston, MA : Wadsworth, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 DRE 2011]
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