Taylor's Library

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Marketing management : an asian perspective / Philip Kotler ... [et al.].

by Chin Tiong Tan | Kotler, Philip | Leong, Siew Meng | Swee Hoon Ang.

Edition: 2nd ed.Publisher: Singapore : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.

by Whitwell, Gregory | Doyle, Peter, 1943 June 23-2003 | Lukas, Bryan A.

Publisher: Milton, Qld. : Wiley Publishing Australia, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WHI] (1).
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Essentials of corporate finance / Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan.

by Ross, Stephen A [author.] | Westerfield, Randolph [author.] | Jordan, Bradford D [author.].

Edition: Ninth edition.Publisher: New York, NY : McGraw-Hill/Irwin, [2020]Copyright date: ©2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.15 ROS 2020] (1).
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Test taking secrets : study better, test smarter, and get great grades / Steven Frank.

by Frank, Steven.

Publisher: Petaling Jaya, MAL. : Advantage Quest, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 371.26 FRA] (1).
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Operations management in service industries and the public sector : text and cases / Christopher Voss ... [et al.].

by Voss, Christopher, 1942-.

Publisher: Chichester : John Wiley, 1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 OPE 1990] (2).
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Marketing management : analysis, planning, implementation and control / Philip Kotler

by Kotler, Philip.

Edition: 6th ed.Publisher: New Jersey : Prentice Hall, 1988Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (1).
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International business : the challenge of global competition / [Don A.] Ball ... [et al.].

by Ball, Donald A.

Edition: 13th ed.Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.049 INT 2013] (2), TC External Storage [Call number: 658.049 INT 2013] (1).
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Providing quality service : what every hospitality service provider needs to know / William B. Martin.

by Martin, William B.

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 647.94 MAR] (1).
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eTourism : information technologies for strategic tourism management / Dimitrios Buhalis

by Buhalis, Dimitrios.

Publisher: Harlow : Financial Times / Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47910285 BUH 2003] (3).
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Event sponsorship and fundraising : an advanced guide / Tom Lunt and Eva Nicotra.

by Lunt, Tom [author.] | Nicotra, Eva [author.].

Publisher: London ; New York : Kogan Page Limited, 2019Availability: Items available for loan: Taylor's Library-TU [Call number: 394.2068 LUN 2019] (2).
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Financial management : theory and practice / Eugene F. Brigham, Michael C. Ehrhardt.

by Brigham, Eugene F, 1930- [author.] | Ehrhardt, Michael C, 1955- [author.].

Edition: 16e [edition].Publisher: Boston, MA : Cengage, [2020]Copyright date: ©2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.15 BRI 2020] (1).
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Fundamentals of management / Danny Samson, Richard L. Daft.

by Samson, Danny | Daft, Richard L.

Edition: 2nd Pacific Rim ed.Publisher: South Melbourne : Thomson, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658 SAM] (1).
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Redesigning enterprise processes for e-business / Omar A. El Sawy.

by El Sawy, Omar A.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.402 ELS] (3).
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Empowerment : HR strategies for service excellence / Conrad Lashley.

by Lashley, Conrad.

Publisher: Oxford ; Boston : Butterworth/Heinemann, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.3 LAS] (1).
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Harvard business review on marketing.

Publisher: Boston : Harvard Business School Press, c2001Other title: On marketing | Marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HAR] (1).
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Casting for big ideas : a new manifesto for agency managers / Andrew Jaffe.

by Jaffe, Andrew, 1938-.

Publisher: Hoboken, N.J. : John Wiley, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1125 JAF] (1), TC External Storage [Call number: 659.1125 JAF] (1).
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What the best CEOs know : 7 exceptional leaders and their lessons for transforming any business / Jeffrey A. Krames

by Krames, Jeffrey A.

Publisher: N. Y. : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.406 KRA] (1).
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Corporate communication : a guide to theory and practice / Joep Cornelissen.

by Cornelissen, Joep.

Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.45 COR 2011] (1).
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