Taylor's Library

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Marketing research : in a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 4th ed.Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (1).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 4th edition.Publisher: Boston : McGraw-Hill Irwin, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 JOH] (4).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 10th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (8).
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 16th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CAT 2013] (3).
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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, John W. (John Walker).

Edition: 5th ed.Publisher: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results / Jeremy Wright.

by Wright, Jeremy.

Publisher: N.Y. : McGraw-Hill, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 WRI] (1).
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The best of branding : best practices in corporate branding / James R. Gregory

by Gregory, James R.

Publisher: New York : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 GRE] (1).
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Principles and practice of marketing / David Jobber.

by Jobber, David, 1947-.

Edition: Fourth editionPublisher: New York : McGraw-Hill Higher Education, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB] (3).
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Marketing : creating and delivering value / Pascale G. Quester ... [et al.]

by Quester, Pascale G. (Pascale Genevieve).

Edition: 5th ed.Publisher: Sydney : McGraw-Hill, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR 2007] (12).
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TQM and ISO 9000 for architects and designers / Charles Nelson.

by Nelson, Charles (Charles E.).

Edition: International editions.Publisher: New York : McGraw-Hill, 1996Other title: TQM and ISO nine thousand for architects and designers.Availability: Items available for loan: Taylor's Library-TU [Call number: 720.685 NEL 1996] (1).
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The Brandmindset / Duane E. Knapp.

by Knapp, Duane E.

Publisher: London : McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KNA 2000] (1).
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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. and John W. Mullins.

by Walker, Orville C | Mullins, John W. (John Walker).

Edition: 6th edition.International edition.Publisher: Boston ; London : McGraw-Hill Higher Education, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL] (4).
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).

Edition: 11th ed.Publisher: Boston : McGraw-Hill/Irwin, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (2).
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Always on : advertising, marketing, and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt.

by Vollmer, Christopher | Precourt, Geoffrey.

Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.800285 VOL 2008] (2).
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Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.

by Jobber, David, 1947- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Seventh edition.Publisher: Maidenhead : McGraw-Hill Higher Education, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB 2013] (3).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2018] (6).
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.

by Cateora, Philip R | Graham, John L.

Edition: Seventeenth edition.International student edition.Publisher: New York, NY : McGraw-Hill Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CAT 2016] (1).
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Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.

by Jobber, David, 1947- | Ellis-Chadwick, Fiona [author.].

Edition: Eighth edition.Publisher: Maidenhead : McGraw-Hill Higher Education, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB 2016] (1).
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