Taylor's Library

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald [(j.a.)].

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications..Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 CLO] (1).
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Principles of marketing : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (7).
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Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang.

by Keh, Hean Tat | Chiang, Jeongwen.

Publisher: Singapore : Pearson Prentice Hall, c2004Other title: Essential guide for managers.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KEH] (2).
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Heads in beds : hospitality and tourism marketing / Ivo Raza.

by Raza, Ivo, 1968-.

Publisher: Upper Saddle River, N.J. : Prentice Hall, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 RAZ] (3).
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A framework for marketing management / Philip Kotler & Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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The highly effective marketing plan / Peter Knight.

by Knight, Peter, 1961 Oct. 12-.

Publisher: London : Prentice Hall Business, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KNI] (2).
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Relationship marketing : exploring relationship strategies in marketing / John Egan.

by Egan, John, 1952-.

Edition: 2nd ed.Publisher: New York : Financial Times/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 EGA] (2).
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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock...[et al.].

by Lovelock, H.

Edition: 2nd ed.Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80095 SER] (3).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (3).
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Integrated marketing communications / David Pickton, Amanda Broderick.

by Pickton, David | Broderick, Amanda.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall / Financial Times, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PIC] (6).
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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 4th ed. update with SPSS 12.0Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (2).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 11th edition.International edition.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (9), TC External Storage [Call number: 658.8 KOT] (1).
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The complete 21st century travel & hospitality marketing handbook / [edited by] Bob Dickinson, Andy Vladimir.

by Dickinson, Bob | Vladimir, Andrew.

Publisher: Upper Saddle River, New Jersey : Pearson Prentice Hall, [2004]Copyright date: ©2004Other title: Complete 21st century travel and hospitality marketing handbook | Complete twenty-first century travel & hospitality marketing handbook | Complete twenty-first century travel and hospitality marketing handbook.Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 COM] (1).
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Marketing : an introduction, an Asian perspective / Gary Armstrong, Philip Kotler, Geoffrey da Silva.

by Armstrong, Gary (Gary M.) | Kotler, Philip | Silva, Geoffrey da.

Publisher: Singapore : Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (4).
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.

by Malhotra, Naresh K | Peterson, Mark, 1956-.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2006] (6).
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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

by Hooley, Graham J | Saunders, John A, 1946- | Piercy, Nigel.

Edition: 3rd ed.Publisher: New York : Financial Times/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO] (3).
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