|
|
|
Advertising promotion : supplement aspects of integrated marketing communications / Terence A. Shimp
by Shimp, Terence A. Edition: 5th ed.Publisher: Fort Worth, Tex. : The Dryden Press, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
(2).
|
|
|
|
How to prepare a promotional plan / David Waller
by Waller, David. Publisher: Sydney : McGraw-Hill Book Co. Australia, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL]
(5).
|
|
|
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A [(j.a.)]. Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(1).
|
|
|
|
Mountain bike mania : the promotional plan / David Waller.
by Waller, David | Waller, David. How to prepare a promotional plan. Edition: 2nd ed.Publisher: North Ryde, N.S.W. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL]
(1).
|
|
|
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: Twelfth edition.Publisher: New York : McGraw-Hill, [2021]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 BEL 2021]
(1).
|
|
|
|
Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp.
by Luck, Edwina [author.] | Barker, Nigel [author.] | Sassenberg, Anne-Marie [author.] | Chitty, William [author.] | Andrews, J. Craig [author.] | Shimp, Terence A [author.]. Edition: 6th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
(1).
|
|
|
|
Advertising, promotion, and other aspects of integrated marketing communications.
by Andrews, J. Craig [author.] | Shimp, Terence A [author.]. Edition: 10th edition / J. Craig Andrews, Terence A. Shimp.Publisher: Boston, MA : Cengage, 2018Availability: No items available
|
|
|
|
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
by Percy, Larry [author.] | Elliott, Richard H [author.]. Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER 2021]
(1).
|
|
|
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: 13e [edition].Publisher: New York, NY : McGraw-Hill LLC, [2024]Copyright date: ©2024Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2024]
(1).
|
