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Engage! [electronic resource] : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis.
by Solis, Brian. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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The findability formula [electronic resource] : the easy, non-technical approach to search engine marketing / Heather Lutze.
by Lutze, Heather, 1969-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing to the social web [electronic resource] : how digital customer communities build your business / Larry Weber.
by Weber, Larry. Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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World wide rave [electronic resource] : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.
by Scott, David Meerman. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 650.1]
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The new rules of marketing and PR [electronic resource] : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.
by Scott, David Meerman. Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley, c2010Other title: New rules of marketing and public relations.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.
by Cuno, Steve, 1954-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Gimme! [electronic resource] : the human nature of successful marketing / John Hallward.
by Hallward, John, 1961-. Publisher: Hoboken, N.J. : John Wiley, c2007Other title: Human nature of successful marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Motivational marketing [electronic resource] : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / Robert Imbriale.
by Imbriale, Robert. Publisher: Hoboken, N.J. : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/342]
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Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.
by Taylor, Jim, 1964- | Hatch, Steve. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 TAY]
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar.
by Dhar, Mainak. Publisher: Singapore : John Wiley & Sons (Asia) 2007Other title: Brand management 101 : lessons from real-world marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DHA]
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Strategic market management / David A. Aaker, Michael K. Mills.
by Aaker, David A. (David Allen), 1938- | Mills, Michael, K, 1949-. Edition: Pacific Rim ed.Publisher: Milton, Qld. : John Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AAK]
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The branding of MTV : will Internet kill the video star? / Paul Temporal.
by Temporal, Paul. Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.5506573 TEM]
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Sustainability marketing : a global perspective / Frank Belz and Ken Peattie.
by Belz, Frank-Martin | Peattie, Ken. Publisher: Chichester, West Susses, U.K. ; Hoboken, NJ : John Wiley, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BEL 2009]
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Gravitational marketing : the science of attracting customers / Jimmy Vee, Travis Miller, Joel Bauer.
by Vee, Jimmy, 1975- | Miller, Travis, 1977- | Bauer, Joel, 1960-. Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 VEE]
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The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.
by Young, Laurie, 1955-. Publisher: Chichester, West Sussex : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 YOU 2011]
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Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.
by Vinjamuri, David, 1964-. Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 VIN]
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Tourism marketing : an Asia-Pacific perspective / Cathy Hsu ... [et al.]
by Hsu, Cathy. Publisher: Milton, Qld. : John Wiley & Sons (Australia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 TOU]
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Design like Apple : seven principles for creating insanely great products, services, and experiences / John Edson with Ernest Beck.
by Edson, John, 1966- | Beck, Ernest. Publisher: Hoboken, NJ : John Wiley c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 EDS 2012]
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Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
by Proulx, Mike | Shepatin, Stacey. Publisher: Hoboken, N.J. : John Wiley, 2012Other title: Social television.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.02854678]
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