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Strategic marketing : planning and control / Graeme Drummond, John Ensor, Ruth Ashford.

By: Contributor(s): Publication details: Oxford : Butterworth-Heinemann, 2011.Edition: 3rd edDescription: xv, 332 p. : ill. ; 25 cmISBN:
  • 9780750682718 (pbk.)
  • 075068271X (pbk.)
Subject(s): DDC classification:
  • 658.802 DRU
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1

 658.802 DRU 2011 (Browse shelf(Opens below)) 1 Available SHTEx,60001,03,RM 5000152336

Includes bibliographical references and index.