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Strategic market management / David A. Aaker.

by Aaker, David A. (David Allen), 1938-.

Edition: 9th ed.Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK 2011] (1).
Developing business strategies / David A. Aaker

by Aaker, David A. (David Allen), 1938-.

Edition: 6th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 AAK] (1).
Global and transnational business : strategy and management / George Stonehouse ... [et al.].

by Stonehouse, George.

Edition: 2nd ed.Publisher: Chichester, West Sussex, England : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4012 GLO] (1).
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.

by Birn, Robin.

Edition: 4th ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BIR] (1).
Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

by Cheverton, Peter.

Edition: 2nd ed.Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CHE] (2).
Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.

by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.].

Edition: Eighth edition.Publisher: Harlow, England : Pearson Education Limited, 2022Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 CHA 2022] (2).
Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.

by Percy, Larry [author.] | Elliott, Richard H [author.].

Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PER 2021] (1).